adidas – “Primeknit” | Video
It is always hard to resist a good story on product development, and adidas takes us behind the scenes, showing us how the Adizero Primeknit running shoes are born. Although, do not expect the usual interviews with designers and athletes endorsing the technical aspects of the footwear. … READ MORE
adidas adiZero Rush
Expanding beyond basketball, adidas announced the new adiZero Rush, one of the lightest general purpose running sneakers out on the market today. At only 7.5 ounces, the adiZero Rush took on many of the design characteristics from its b-ball counterpart, the adiZero Crazy Light and adiZero Rose. … READ MORE
