Freshness Conversations: Aaron Levant, Founder of Agenda Tradeshow
Ten years ago, a show was started to bring brands together to give them a voice, an outlet, a vehicle to promote their goods and messages. It was this initial bringing together of brands that would eventually change the face of the apparel industry and… READ MORE
AGENDA Show New York ASICS Gel-Lyte V – Fall/Winter 2013
Thanks in part to the growing popularity of its Gel-Lyte III and GT-II, ASICS will be bringing back the Gel-Lyte V silhouette during this Fall and Winter seasons. One of the designs which solidified ASICS’ reputation as an activewear company back in 1990s, the ASICS Gel-Lyte V … READ MORE
AGENDA Show New York – Staple Design Spring/Summer 2013 Caps Collection
The lowly Rock Pigeon will be dressing up a bit this spring when Staple Design releases its headwear collection. An obvious transition from fitted caps to snapbacks and camp caps, with patterns base on three central themes: polka-dots, floral camo, and baseball. In the new designs’ midst, … READ MORE
Agenda Long Beach By Joey Graziano | Video
The Agenda Trade Show, first launched in 2003, features the best of street, surf and skate wear. This year’s Agenda in Long Beach, CA, was the biggest yet, showcasing over 450 brands and taking up 250,000 square feet of floor space at the cavernous Long Beach Convention … READ MORE
HUF x Agenda x Flexfit – Agenda Limited Edition Cap
It looks like streetwear and action sports trade fair Agenda Show is teaming up with HUF on some Flexfit snapback caps. The limited edition caps will be sold exclusively at the Agenda Show in Long Beach next year. HUF does not like to over-complicate their designs, and … READ MORE
Freshness Week In Review: 7/19/2010 – 7/23/2010
This week has been slightly crazed at the Freshness office because New York City has been hopping this week. First, (capsule) and Agenda has our calendars filled with Spring/Summer 2011 previews, not to mention a great roof top party to wrap things up with. Then, we learned … READ MORE
Agenda NYC 2010 – ROCKSMITH – Fall/Winter 2010
In every design, there is a story to be told. After a few years running on the theme of “New Money”, an expression more inclined to the description of revamping status quo, clothier ROCKSMITH will unleash a new theme this Fall, Militia. As Erik from ROCKSMITH explained, … READ MORE
Agenda NYC 2010 Crooks & Castle Spring 2011
The arrival of AGENDA trade show this week to New York City also pronounced the changing genre of what use to be called street wear. And no better example of this than the Spring 2011 collection from Cooks & Castle. Through its designs in the past, Crooks … READ MORE
Agenda Show NYC – Skullcandy x NBA – Limited Edition Mix Masters
Spotted at the Agenda trade show in New York City is a great collection which we anticipate to be sold out instantaneously– a Skullcandy x NBA collection. Skullcandy, who has been known for making stylish, street-ready and brag-worthy headphones has collaborated with NBA players to put their … READ MORE
New Era x Agenda x Stoked Charity
After seeing these 6 very special and limited New Era 59 Fifty hats a few months ago, they have finally been released at Commonwealth in Virginia and DC. The project is meant to benefit Stoked Mentoring, a non-profit sports organization. Agenda, known as arguably the second best … READ MORE


