Tag results for: ALIFE Rivington Club

IMG_3034

Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE

freshness-conversations-alife-rivington-club

Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

alife-tape-playoff-tshirt-new-york-knicks-edition-01

ALIFE Tape Playoff T-Shirt – New York Knicks Edition

Finally! After a drought that lasted 19 years, the New York Knicks finally won its first Atlantic Division title since 1994. As sort of an impromptu pep rally ahead the team’s first NBA Playoffs game tomorrow against rival Boston Celtics, ALIFE created the Tape Playoff Tee for … READ MORE

alife-bubble-logo-tshirt-4-20-blunt-edition-04

ALIFE Bubble Logo T-Shirt – “4/20 Blunted” Edition

After sitting out on the sideline for a year, ALIFE can finally join in on the fun this April 20th. To mark its return from a long hiatus and its first ever 4/20 celebration since re-launch, ALIFE is commemorating the occasion with the 4/20 Blunted Edition Tee. … READ MORE

alife-spring-2013-tshirts-collection-available-now-01

ALIFE – Spring 2013 T-Shirt Collection

Once again, ALIFE is back in the scheme of things after a year-long hiatus. Following the re-opening of its storefront on Rivington Street, the Lower East Side institution jump-started its online operation earlier today, along with the sale of its Spring 2013 T-Shirt Collection. While considerably smaller … READ MORE

alife-spring-2013-collection-lookbook-00a

ALIFE Re-Opening Its Flagship Store Tomorrow

The wait is finally over!!! Less than a week after its collaborative campaign with P//RETTY P U K E begin to show up across New York’s Lower East Side and SoHo, ALIFE officially announced the re-opening of its Rivington Street flagship store tomorrow. The occasion not only … READ MORE

alife-rivington-club-warrior-footwear-00

ALIFE Rivington Club (A.R.C.) x Warrior Footwear

The first ever collaboration between ALIFE and Warrior Footwear will be available this Saturday, August 13th, at ALIFE Rivington Club. Because of its canvas upper with no obstructive design elements and the fluidity of its labor force back in China (where the footwear is standard issue among … READ MORE

alife_new_balance_01

A.R.C. x New Balance 1300

On January 14th, 2009, members of A.R.C. were invited to the New Balance factory in Skowhegan, Maine (USA) to experience firsthand the production of the A.R.C. x New Balance 1300 sneakers. Freshness was presented with the exclusive privilege of capturing the days activities, getting an inside look at how both of these brands operate… READ MORE