ALIFE Spring 2011 Footwear Collection
Following up on the Spring 2011 apparel collection release, ALIFE has also released the Spring 2011 footwear collection, which includes a number of old favorites, along with some new styles. The familiar Everybody is back for Spring, in both Mid and Hi versions, done in parachute cloth … READ MORE
ALIFE Spring 2011 Sportswear Collection Lookbook
With friends like Joe Garvey, Mac Huelster, Doug Reddish, Matt Terwilliger, and Rennobuko Ku’uleialoha Chang, who needs outsource for models? Introducing the new ALIFE Sportswear Collection for Spring 2011, a boisterous line of colors with a panache of street smarts. With help from their Lower East Side … READ MORE
Alife x And A – AA Wood Stock
Alife has teamed up with Japanese fashion, culture, and design retailer And A to release the Wood Stock, a new chukka-inspired boot with interesting styling. And A is a wide ranging firm, which deals in everything from clothing to cosmetics to books and music, but thankfully the … READ MORE
Freshness Week In Review: 2/14/2011 2/21/2011
Even excluding international affairs, there was definitely no shortage of news this week. The attentions of the sports world and beyond has been focused on All Star Weekend for weeks; the event has finally arrived, bringing with it a deluge of product tie-ins, major ad campaigns, and … READ MORE
ALIFE Winter Sale
ALIFE is having a Winter sale from now until Sunday January 20th 2011 with Fall and Holiday footwear and apparel discounted up to 50% off. ALIFE New York | A.R.C. 158 Rivington Street | Map New York, NY 10002 TEL #: 212-375-8116 Sale Dates: February 17th (TODAY!) … READ MORE
ALIFE Art Machine
There’s a new vending machine at The Hole, but no snacks available. The Hole, an art space at 104 Greene Street in Soho, is host to the ALIFE Art Machine, which serves as a unique interface between art and guests of the venue. The Hole is no … READ MORE
KRINK x EXIT Magazine x ABSOLUT Vodka – “A Work in Progress” Video Series
Commissioned in part by Stephen Toner, Editor of EXIT Magazine and spirit label ABSOLUT, New York-base artist KRINK customized 15 ABSOLUT GLIMMER Limited Edition bottles in part for EXIT Magazine’s Fall/Winter issue. Already a signature of the ABSOLUT brand since its introduction in October of this year, … READ MORE
ALIFE x Casio G-Shock G5500AL-1 | Flagship Exclusive
It is all coming together nicely this holiday season. After announcing the Flocked BE@RBRICK 100% + 400% Pack yesterday, New York retailer ALIFE just preview its collaboration with watch maker Casio G-Shock. First debut during G-Shock’s Shock The World Tour NYC in August, the ALIFE x Casio … READ MORE
ALIFE x MEDICOM TOY – Flocked BE@RBRICK 100% + 400% Box Set
After leaking a few hints as teasers, New York City’s ALIFE unveiled its newest BE@ARBRICK edition today. Created in conjunction with Japan’s MEDICOM TOY, the box set of 2 BE@RBRICK figures, in sizes 100% (~2.7-inch in height) and 400% (~11-inch in height) are completely in white flock, … READ MORE
BlackBerry Style Commercial Featuring Jesse Villanueva Of ALIFE | Extended Version Video
You have to wonder sometimes why ad agencies cut so much out of their commercial. After making its premiere last month for the BlackBerry Style, Jesse Villanueva, the unofficial spokesman for ALIFE, returns this month with the full-length version of BlackBerry Style commercial. Instead of those ill-timed … READ MORE


