Tag results for: ALIFE

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AGENDA Show LV: ALIFE – Spring 2014 Collection Preview

No one is more excited than us at Freshnessmag.com to announce that the iconic NYC streetwear brand, ALIFE, will be back with a full collection for the Spring 2014 season. Although not much has been said about what to expect, we do know that there will be … READ MORE

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ALIFE Sessions – Blood Orange T-Shirt

Last Thursday, Alife‘s Courtyard Session veered from the customary hip hop fare to welcome Dev Hynes, the pop songwriter and producer better known by his Blood Orange moniker. Having co-written hit songs for the likes of Theophilus London and Sky Ferreira, as well as extensively contributing to … READ MORE

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ALIFE Sessions – Top 5 Dead or Alive T-Shirt

ALIFE has pushed its way back into the streetwear spotlight with the help of a recent string of collaborative projects and the return of their iconic Courtyard Sessions. This month’s session, the Top 5 Dead of Alive ALIFE Session, included a hot performance by Jadakiss, which we brought … READ MORE

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ALIFE: Courtyard Session – Jadakiss LIVE | Video

In addition to appearing on a collaborative ALIFE photo tee, Jadakiss turned up the heat in New York City’s already sweltering summer, stepping up to the Rivington Club’s makeshift stage earlier this month for the latest ALIFE courtyard session. The Crosby Press caught up to the Yonkers … READ MORE

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Jadakiss x ALIFE – Collaboration Project

Alife‘s re-emergence in the streetwear firmament continues with its latest photo tee — this one featuring Jadakiss sporting a classic Alife bubble logo tee and New York Yankees fitted. Shot by photographer Jason Nocito, the New York rapper is also wearing a jubilant grin while pointing a … READ MORE

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Jadakiss x ALIFE – Collaborative Project | Teaser

After a brief hiatus out of the spotlight, New York street label ALIFE is back, teaming up with rapper Jadakiss on a new teaser for their upcoming capsule collection. For now, all the video shows is NYC’s own Jada front-and-center previewing what looks to be a “SO … READ MORE

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Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE

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Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

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ALIFE Tape Playoff T-Shirt – New York Knicks Edition

Finally! After a drought that lasted 19 years, the New York Knicks finally won its first Atlantic Division title since 1994. As sort of an impromptu pep rally ahead the team’s first NBA Playoffs game tomorrow against rival Boston Celtics, ALIFE created the Tape Playoff Tee for … READ MORE

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ALIFE Bubble Logo T-Shirt – “4/20 Blunted” Edition

After sitting out on the sideline for a year, ALIFE can finally join in on the fun this April 20th. To mark its return from a long hiatus and its first ever 4/20 celebration since re-launch, ALIFE is commemorating the occasion with the 4/20 Blunted Edition Tee. … READ MORE

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ALIFE – Spring 2013 T-Shirt Collection

Once again, ALIFE is back in the scheme of things after a year-long hiatus. Following the re-opening of its storefront on Rivington Street, the Lower East Side institution jump-started its online operation earlier today, along with the sale of its Spring 2013 T-Shirt Collection. While considerably smaller … READ MORE