Tag results for: ALIFE


Jadakiss x ALIFE – Collaboration Project

Alife‘s re-emergence in the streetwear firmament continues with its latest photo tee — this one featuring Jadakiss sporting a classic Alife bubble logo tee and New York Yankees fitted. Shot by photographer Jason Nocito, the New York rapper is also wearing a jubilant grin while pointing a … READ MORE


Jadakiss x ALIFE – Collaborative Project | Teaser

After a brief hiatus out of the spotlight, New York street label ALIFE is back, teaming up with rapper Jadakiss on a new teaser for their upcoming capsule collection. For now, all the video shows is NYC’s own Jada front-and-center previewing what looks to be a “SO … READ MORE


Freshness Conversations: Alife Rivington Club – Part 2

In Part 1 of our conversation with Jesse Villanueva, the Alife Marketing Director reflected on Alife Rivington Club’s history, as well as the role it played in the growth of sneaker culture in the early aughts. Part 2 finds Jesse delving deep into his chosen area of expertise, commenting on two of the heaviest hitters in the game. READ MORE


Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE


ALIFE Tape Playoff T-Shirt – New York Knicks Edition

Finally! After a drought that lasted 19 years, the New York Knicks finally won its first Atlantic Division title since 1994. As sort of an impromptu pep rally ahead the team’s first NBA Playoffs game tomorrow against rival Boston Celtics, ALIFE created the Tape Playoff Tee for … READ MORE


ALIFE Bubble Logo T-Shirt – “4/20 Blunted” Edition

After sitting out on the sideline for a year, ALIFE can finally join in on the fun this April 20th. To mark its return from a long hiatus and its first ever 4/20 celebration since re-launch, ALIFE is commemorating the occasion with the 4/20 Blunted Edition Tee. … READ MORE


ALIFE – Spring 2013 T-Shirt Collection

Once again, ALIFE is back in the scheme of things after a year-long hiatus. Following the re-opening of its storefront on Rivington Street, the Lower East Side institution jump-started its online operation earlier today, along with the sale of its Spring 2013 T-Shirt Collection. While considerably smaller … READ MORE


ALIFE Re-Opening Its Flagship Store Tomorrow

The wait is finally over!!! Less than a week after its collaborative campaign with P//RETTY P U K E begin to show up across New York’s Lower East Side and SoHo, ALIFE officially announced the re-opening of its Rivington Street flagship store tomorrow. The occasion not only … READ MORE


ALIFE To Re-Start In April 2013

ALIFE wants you to know that rumors of its demise are greatly exaggerated. While the Lower East Side staple has been somewhat dormant for over a year now, its crew still put on a mean music fest through its secretive ALIFE Courtyard Session. During the last few … READ MORE


ALIFE Multi-Season Sales Event | New York + Vancouver

Unlike other brands, ALIFE doesn’t just dabble. If the New York City lifestyle label wants to introduce a new range of snapbacks, launch a new line of fresh kicks, or even sponsor an event with headliners like Rick Ross, they go all-in. Now ALIFE wants to make … READ MORE


ALIFE Sessions: Maybach Music Group “Self Made Vol.2″ | Video

Last June ALIFE hosted a contingent of hip-hop luminaries from the Maybach Music Group — founder Rick Ross, Stalley, Meek Mill and Wale — for a private session at the ALIFE courtyard that drew long lines around the block. Earlier that day ALIFE had hosted a signing in … READ MORE