Tag results for: ALIFE

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Freshness Conversations: Alife Rivington Club – Part 1

As the Marketing Director of Alife, Jesse Villanueva makes no bones about Alife Rivington Club’s place in the sneaker firmament. “This is the first sneaker boutique,” he asserts, adding that Alife’s primary motivation… READ MORE

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ALIFE Tape Playoff T-Shirt – New York Knicks Edition

Finally! After a drought that lasted 19 years, the New York Knicks finally won its first Atlantic Division title since 1994. As sort of an impromptu pep rally ahead the team’s first NBA Playoffs game tomorrow against rival Boston Celtics, ALIFE created the Tape Playoff Tee for … READ MORE

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ALIFE Bubble Logo T-Shirt – “4/20 Blunted” Edition

After sitting out on the sideline for a year, ALIFE can finally join in on the fun this April 20th. To mark its return from a long hiatus and its first ever 4/20 celebration since re-launch, ALIFE is commemorating the occasion with the 4/20 Blunted Edition Tee. … READ MORE

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ALIFE – Spring 2013 T-Shirt Collection

Once again, ALIFE is back in the scheme of things after a year-long hiatus. Following the re-opening of its storefront on Rivington Street, the Lower East Side institution jump-started its online operation earlier today, along with the sale of its Spring 2013 T-Shirt Collection. While considerably smaller … READ MORE

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ALIFE Re-Opening Its Flagship Store Tomorrow

The wait is finally over!!! Less than a week after its collaborative campaign with P//RETTY P U K E begin to show up across New York’s Lower East Side and SoHo, ALIFE officially announced the re-opening of its Rivington Street flagship store tomorrow. The occasion not only … READ MORE

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ALIFE To Re-Start In April 2013

ALIFE wants you to know that rumors of its demise are greatly exaggerated. While the Lower East Side staple has been somewhat dormant for over a year now, its crew still put on a mean music fest through its secretive ALIFE Courtyard Session. During the last few … READ MORE

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ALIFE Multi-Season Sales Event | New York + Vancouver

Unlike other brands, ALIFE doesn’t just dabble. If the New York City lifestyle label wants to introduce a new range of snapbacks, launch a new line of fresh kicks, or even sponsor an event with headliners like Rick Ross, they go all-in. Now ALIFE wants to make … READ MORE

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ALIFE Sessions: Maybach Music Group “Self Made Vol.2″ | Video

Last June ALIFE hosted a contingent of hip-hop luminaries from the Maybach Music Group — founder Rick Ross, Stalley, Meek Mill and Wale — for a private session at the ALIFE courtyard that drew long lines around the block. Earlier that day ALIFE had hosted a signing in … READ MORE

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ALIFE: Courtyard Session – Pepsi MAX x Kyrie Irving x Cheif Keef & French Montana | Event Recap

The best way to describe it would be the term “Doubleheader”. After the Rick Ross, Omarion, Meek Mill, Wale, and Stalley brought down the house on Tuesday night for their ALIFE: Courtyard Session appearance, the crew worked quickly for another Courtyard Session yesterday night. While the paint … READ MORE

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ALIFE: Courtyard Session – Rick Ross & Maybach Music Group | Event Recap

It was as if the President himself was in town yesterday when the Maybach Music Group took over New York City for its second compilation album, “Self Made Vol. 2″. After an appearance on BET’s 106 & Park viewers program, a short stint with Funkmaster Flex on … READ MORE

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ALIFE x Pepsi MAX x Kyrie Irving – Conversation with Treis Hill & Jesse Villanueva | Video

All of the sudden, New York City’s Lower East Side is now a Mecca for the game of basketball, albeit temporarily. In addition to the just opened Nike Rivington Court, its neighbors at ALIFE are in the midst of completing their most recent project with pro basketball … READ MORE