
The perennial event returns this month as Michael Dupouy, the creative maestro of La MJC, makes his annual pilgrimage for the release of ALL GONE 2011. One of the first stop on this thousand-mile book tour was ageless port-of-call for creative types, Amsterdam, and the trendsetting shop of Patta, where Dupouy was on-hand to sign select copies. Along with shop’s own Masta Lee, fans took the opportunity to see the annual catalog of ultimate consumerism first hand. In between sipping drinks and chatting with friends, revelers also get to chat with Dupouy and smile for the camera from 60/62.

La MJC‘s 6th installment of its much-anticipated book, All Gone, is now available for you to pick up. Featuring over 200 amazing photos of the hottest products to launch in the last year – including brands like Nike, VANS, Stussy, adidas, KAWS and dozens of others – the book highlights their design and captures the story behind their creation using over 250 clean page spreads. This year’s edition is available in limited quantities with the choice of two cover designs. Head over to LA MJC’s dedicated site to preview more of the book and to pick up your own copy.

Known as “The Street Culture Bible”, the ALL GONE book is the annual recap of what’s best from 2011 – including nearly 200 products from hundreds of brands around the world. Compiled by Paris-based La MJC, the first looks at the book’s cover were just released in preparation for the wider launch of the book’s dedicated site (www.allgonebook.com) and their world tour throughout Europe, America and Asia. The cover design comes in two colorways, a vibrant leopard print and a gray alternative, a decision inspired by the pattern’s wide use throughout the past year. Inside are over 200 pages full of photographs from people from all walks of life and the products they’ve made popular.
Stay tuned for more information on the launch of the ALL GONE‘s main site as well as more details on where you can pick one up in the coming weeks.

Following the Las Vegas launch of the UNDFTD x CONVERSE Burgundy Poorman Weapon’s that coincided with the ALL GONE 2010 Release, UNDFTD moved the show back to the their hometown of Los Angeles and held a similar event at their La Brea store in LA. The shop was packed as people lined up to pick up both a pair of the kicks and the newly released ALL GONE book; Michael Dupouy, the genius behind ALL GONE, was also on hand to sign books for fans. Get a better look at the atmosphere and people from the release below. via: UNDFTD Team Blog

Sin City, already known for its wanton decadence, got even more excessive on Tuesday evening for good reason – the dual launch of UNDFTD x CONVERSE Poorman Weapon Pack and ALL GONE 2010. With UNDEFEATED‘s Eddie Cruz and La MJC‘s Michael Dupouy both at the helm, trade show goers, fans, and well wishers packed into the tiny UNDFTD Las Vegas branch across from Hard Rock Casino. Among the notables in attendance were Chris Julian, KB Lee, and the always prompt, Bun B, in the flesh. In addition, be sure to look out for more announcements as ALL GONE 2010 starts the North America leg of its book launch tour in the coming weeks. via: SxH

ALL GONE 2010 continues it’s tour across Europe with it’s Milan Book Launch which was held at the Nike Stadium Milano space in Milan, Italy. Like the Berlin and Paris stop before Michael Dupouy was on hand to sign books for the people in attendance. The book like many of the products featured in it was in high demand, selling out instantly during the night of the release. Now in it’s fifth year, the ALL GONE 2010 book is definitely one of the must have items every year and this year is no different so stay tuned to Freshness to hear about where and when you can meet the man behind the book to pick up a copy and get it signed. via UNOTRE

In case you missed out on the launch event of the All Gone 2010 book in Berlin, take a look at the event recap footage and photos to see what went down. MADE took the launch event to the next level by collecting and displaying many of the items that have been featured in the book over the years. It is one thing to see it in a publication but the spacious environment really brought the products to life. Michael Dupouy from La MJC was also present at the event to autograph the books and to greet the fans. Busy P and Jeff Staple made sure that the crowd kept their bodies moving, as they took post behind the one’s and two’s. Watch the full video recap after the jump and if you are in Berlin, make sure to step your foot in the exhibition. Photos/video via: MADE

Colette in Paris hosted the launch event for the All Gone 2010 book. Walls at the water bar were turned into a mini exhibition space showcasing the pages of the book in highly visible large format prints. As a home town launch event, strong support came from customers, fans and industry heads from all over the world including Jeff Staple (Staple Design), Busy P (Ed Banger), Carri Munden (Cassette Playa) to name a few. Michael Dupouy from La MJC was on hand to autograph the books and other key figures were also seen joining in on the action. Check out more pictures of the event after the jump. Photos via: Michael Dupouy

Celebrating its 5th year as the anthology of “wants” and “desirables”, the annual tome by Michael Dupouy of La MJC, ALL GONE 2010, is set for its global launch on Monday, January 24th. Before the finality of logistics, Dupouy issues a first look at the enriched contents of the handsomely nubuck-bound hardcover. In all, 248 pages on premium glossy paper stock with only 1200 printed (700 in black leather, 500 in brown). For those fortunate enough to attend BREAD & BUTTER trade show this week, La MJC along with BUSY P will be hosting the official launch party this Thursday, January 20 th at MADE in Berlin. A way to unwind after a year-long culmination of hard work.
Release Date: January 24th (Monday)

Even Michael Dupouy of La MJC admitted he’s been somewhat elusive from his online community lately. And no, it was not because he was on vacation at some French Riviera resort or stuck at Heathrow Airport because of the snowstorm. However, the emotions of both joy and hardship, which he experienced at the time, are quite similar. For much of this month, Dupouy was putting the final touches on ALL GONE 2010, the retrospective book highlighting the important limited edition merchandises of 2010. Since this upcoming edition will be the 5 th one, Dupouy announced ALL GONE 2010 will be bounded in luxurious black nubuck and brown nubuck. Itself a limited edition, the ALL GONE 2010 will be available on the ALL GONE online store and select book store towards the end of January 2011.

Michael Dupouy and his La MJC crew invaded Los Angeles last night to celebrate the launch of All Gone 2009 at Stussy LA. The event was attended by anyone and everyone within the streewear and sneaker scene including UNDFTD’s Eddie Cruz, CLOT’s Edison Chen, Dr. Romanelli, the guys from 10.DEEP, Dee & Ricky, and more. Music was provided by King Solomon and DJ Soulscape while the food was provided by Invicto Tacos. In addition to the release of the book, Stussy produced a limited run of “All Gone” t-shirts in that signature Stussy font on the front, written in All Gone’s signature color of Red, and on the back is branding by both Stussy Los Angeles and La MJC. In the meantime, swing by the storefront for the renewal Shop-In-Shop concept from footwear label Clae and its designer, Sung Choi

To celebrate the release of All Gone 2009, UNDFTD Las Vegas held a release party last night with music provided by DJ Neil Armstrong. A large number of guests were in the building as it seems like everyone is in Las Vegas this week for various tradeshows. In addition to Michael Dupouy nd his La MJC entourage, Keith Hufnagel, Dee & Ricky, and other influential guests were also in attendance. If you haven’t gone out and picked up your copy of All Gone 2009 yet, make sure you do so quickly as they are selling out fast. via: La MJC


