Freshness Week In Review: 2/21/2011 2/27/2011
Two weeks ago, it was all about Fashion Week’s haute couture and the basketball hoopla of All Star Weekend. This week, the shoe focus was on off-court models, and fashion came back to street level: we saw lookbook updates and videos from some of the main players … READ MORE
Nike Stadium MFG Features LeBron James Destroyer Jacket + AW77 Hoody + NSW T-Shirt
If he is “the most hated man” in basketball today, LeBron James certainly did not let it fray him during the 2011 NBA All-Star Game last weekend. In fact, James gloat at the adversities and in ways wore it like a Red Badge of Courage since his … READ MORE
Skullcandy x Jordan Brand – Air Jordan III (3) Retro White/Cement Headphone Pack | Available
Okay, with the hoopla of 2011 NBA All-Star Game finally subsided, let us gathered ourselves a bit and see what’s available out there in regard of special All-Star Game releases. Among the numerous Nike Hyperfuse (still available), Max Air (still available), Dave White x Jordan Brand Air … READ MORE
Fresh Celeb: Kanye West – Air Jordan VI (6) Retro Black/Deep Infrared
Likely the busiest celebrities in world of entertainment, after his bi-coastal yo-yo flights, from the Grammys in LA to the New York Fashion Week and back to Los Angeles, Kanye West finally got some downtime over the weekend. Spotted court side at the 2011 NBA All-Star Game, … READ MORE
Fresh Celeb: Lil Wayne Louis Vuitton Acapulco Sneakers
Lil Wayne took a courtside seat next to Arnold Schwarzenegger’s son, Christopher, and his wife, Maria Scrhiver, during Sunday night’s 2011 NBA All-Star Game in Los Angeles; Weezy of course had his friends Drake and Mack Maine sitting on the other side of him. The Young Money/Cash … READ MORE
Nike Sportswear All-Star Battle Night | Shanghai
No longer isolated to just the United States, the NBA All-Star Game is now a global phenomenon and an appropriate excuse to host a large pep rally. While fans enjoy the festivities at Nike Sportswear Los Fearless Club House in Los Angeles, hundreds more were doing the … READ MORE
Nike Sportswear Los Fearless | Event Recap
On Friday night during this past All-Star Weekend, Nike Sportswear joined in on the excitement in the California area and put up an amazing space on intersection of Hollywood and Vine to celebrate the annual All Star Game. The space called the Vortex and themed “Los Fearless” … READ MORE
Freshness Week In Review: 2/14/2011 2/21/2011
Even excluding international affairs, there was definitely no shortage of news this week. The attentions of the sports world and beyond has been focused on All Star Weekend for weeks; the event has finally arrived, bringing with it a deluge of product tie-ins, major ad campaigns, and … READ MORE
Kobe Bryant x Nike Basketball “The Black Mamba” | World Premiere
The Nike Basketball short film “The Black Mamba,” much hyped in the run-up to All Star Weekend, has now been released. Directed by Robert Rodriguez, it’s essentially a hyper cliched exploitation-style plot – multiple villains (Danny Trejo as “The Crippler,” Bruce Willis as “Mr Suave”), set against … READ MORE
Jordan Brand x Casio G-Shock – DW6900CB-2 + GD100B-1 + DW6900CB-4
Ahead of the excitement this weekend at the 2011 NBA All-Star Game, Casio G-Shock will release 3 special edition timepieces with Jordan Brand. In limited edition forms of DW6900CB-2, baby blue in reference to the Carolina Skies, Michael Jordan’s home state, the stealthy black GD100B-1 as in … READ MORE
