Tag results for: Apple

Apple MacBook Air – “Stickers” TV Ad | Video

Apple‘s new TV ad for its MacBook Air — dubbed “Stickers” — is less about the product itself (this is probably the first Apple ad in which we don’t see the product’s screen), and more about the relationship that users have with their Apple products. Specifically, the …

FENDI x Beats By Dr. Dre – Selleria Leather Headphones Collection

Just as Milan’s Fashion Week for Men’s (Milano Moda Uomo) is coming to a close, luxury brand FENDI showcased newest tech accessories within its Spring/Summer 2015 Collection, including a collaborative headphones series with Beats by Dr. Dre. Based on the Beats by Dr. Dre Pro Headphones, artisans …

Apple – The New Look of OS X Yosemite | Video

Last week Apple unveiled details of the new Mac OS X Yosemite, and now the Silicon Valley powerhouse has uploaded a fairly short video, entitled “The New Look of OS X Yosemite.” The clip offers a close-up view of the flatter iconography, new system font and multiple transparencies, which …

Apple iOS 8 – Intuitively Designed For The Everyday

A tireless promoter at this year’s Apple WWDC 2014 developers conference, Craig Federighi, the company’s Senior Vice President of Software Engineering, went on stage once again for the introduction of iOS 8. In its plan to win back some market share from Google’s Android OS, the Apple …

Apple OS X Yosemite – Seamlessly Integrating Your Digital Life

Shoring up its ammunition ahead of the Google I/O 2014 developer conference later this month, Apple’s CEO Tim Cook pulled no punches in his criticisms of Microsoft and Android at WWDC 2014 earlier today. However, in typical Silicon Valley fashion, Cook let his new wares, Apple OS …

Apple Introduces Updated App For The Upcoming WWDC 2014

Staying true to its motto “There is an app for that”, Apple just made their new app for the upcoming WWDC 2014 available for download. Introduced at around last year’s WWDC, Apple programmers addressed several issues including “screen freeze” and inability to log-on. The new app promises …

Apple Buys Beats By Dr. Dre for $3 Billion – Officially Announced

In a statement released earlier this afternoon, Apple officially announced its acquisition of Beats By Dr. Dre for a total $3 billion, of which $2.6 billion will be cash up front and $400 million in stock. The purchase consists of Beats Music, its subscription-base streaming music service, …

Dr. Dre Confirms $3.2 Billion Purchase By Apple, Becoming Hip-Hop’s First Billionaire

In the hours since multiple media outlets reported the possible purchase of Beats Electronic by Apple last night, hip-hop mogul and Beats’ co-founder Dr. Dre was already celebrating the $3.2 billion acquisition in his studio. Filmed by actor Tyrese Gibson in a self-congratulating style much like a …