BlackBerry Style Commercial Featuring Jesse Villanueva Of ALIFE | Extended Version Video
You have to wonder sometimes why ad agencies cut so much out of their commercial. After making its premiere last month for the BlackBerry Style, Jesse Villanueva, the unofficial spokesman for ALIFE, returns this month with the full-length version of BlackBerry Style commercial. Instead of those ill-timed … READ MORE
ALIFE / A.R.C. – Courtyard Sale – 11/18 to 11/21
Starting this Thursday, November 18th to Sunday November 21st, ALIFE/A.R.C. is having their infamous Courtyard Sale featuring Alife footwear, Alife apparel, Nike, Jordan, Adidas and Fila. Thursday November 18th to Sunday November 21st. NOON to 8 PM daily. Up to 50% off of select items. ALIFE | … READ MORE
ALIFE Antique Varsity Jacket
ALIFE Tokyo has a new varsity jacket in the works, given the moniker Antique A, for the calligraphic ALIFE crest logo it bears. Varsity jackets from ALIFE have provided the New York City brand with a platform for expressive design in the past – a colorful version … READ MORE
BlackBerry Style Commercial – Featuring Jesse Villanueva and A.R.C. | Video
BlackBerry is reaching out to the youth consumer market with the newly launched Style 9670 flip smartphone and the latest “Love what you do” advertising campaign features Jesse Villanueva of A.R.C.. The short segment shows Villanueva on his daily routine relating to his lifestyle and the functionality … READ MORE
Freshness Week In Review: 6/14/2010 – 6/18/2010
This week is either a bout of disappointment or of victory, depending on whether you are a Lakers fan or a die-hard Celtic’s loyal subject. Or, if you are not quite a sports fan, then this week might have just been like any other week. Unless, you … READ MORE
DRAKE & ALIFE – Thank Me Now T-Shirt | Available Now
Unforeseen circumstances led to the canceling of last night free concert in New York, featuring headliner DRAKE. But don’t let that dampen your spirit, you could still celebrate the man and his music with the exclusive ALIFE x DRAKE Thank Me Now T-Shirt. Originally available only as … READ MORE
DRAKE & ALIFE Thank Me Now Event @ The A.R.C. x Umbro World Champions Space
When is a beat too loud? When your ears begin to ring? Not yet When your chest cavity is doing rhythmic aerobic on its own? Not quite. You know when the beat is too loud when your heart begin to skip. And a performance worthy of such … READ MORE
A.R.C. x Umbro – World Champions Pop-Up Shop
Frolic among the Astroturf pitch this weekend as A.R.C. (ALIFE Rivington Club) welcomes the world to its footsteps. Ushering soccer hooligans and fashionistas alike, the Lower East Side institution marked the start of 2010 FIFA World Cup this morning with the opening of World Champions Pop-Up Shop. … READ MORE
A.R.C. Sports – Holiday 2009 T-Shirts
A.R.C. Sports an extension of New York based, ALIFE, has released their new Holiday 2009 t-shirts. A number of different styles and colors are now available, with each t-shirt being centered around sports and the neighborhood where the ALIFE empire is based, the Lower East Side of … READ MORE
A.R.C. x Reebok – PUMP 20th Anniversary Edition
If there’s an occasion that involves both “sneakers” and “the world”, you can count on New York City’s quintessential A.R.C to be a part of the global fanfare. A veteran of countless sneaker collaborations and also a retailer of exquisite taste in kicks, the store is a … READ MORE
