Tag results for: ato


Baxter of California x ato – “NIGHT RITUAL” Scented Candle

Moving beyond his often copied and duplicated sneaker designs, Japanese fashion designer Ato Matsumoto (of ato fame) will launch his first first collaborative project with Baxter of California next month. Revolves on the concept of aromatherapy and relaxation methods, the project yields the “NIGHT RITUAL” scented candle. … READ MORE


LACOSTE Legends Collection – Launch Party | Event Recap

In the midst of laughter, good company, and an alcohol concoction by the name “Legendry Croctail” (yes, Croctail), LACOSTE launched its Legends Collection last evening at New York City’s Bloomingdale’s department store. The collection, which is to celebrate the iconic L.12.12 pique cotton polo shirt, enlisted help … READ MORE

Broadwick LL Bodega

LACOSTE – Lacoste Legends Collection

Tennis legend and brand founder of LACOSTE, Rene Lacoste invented the “L.12.12“, which is the origin of the modern polo shirt design. Undoubtedly, LACOSTE has changed the tennis uniform, but he has also influenced the daily wear and fashion scene with his design. For the Lacoste Legends … READ MORE


ato – Spring/Summer 2011 Collection

ato may be known for making sneakers in our world, their chunky, challenging sky-high tops with oversized velcro straps being one of the forerunners of the popular street silhouette. To that note, Kanye West’s work with Louis Vuitton had been inspired by ato’s designs as well. Just … READ MORE


ato- Spring/Summer 2010 – Studs Velcro High Cut Sneakers

It’s a studded affair with Ato Matsumoto’s footwear and apparel line, ato, for Spring/Summer 2010. Since ato had been spotted on famed celeb feet such as Kanye West (whose own Nike Air Yeezy is redolent of the ato velcro hi-top sneakers), the designer’s penchant for high drama … READ MORE