Freshness Week In Review: 2/14/2011 – 2/21/2011
Even excluding international affairs, there was definitely no shortage of news this week. The attentions of the sports world and beyond has been focused on All Star Weekend for weeks; the event has finally arrived, bringing with it a deluge of product tie-ins, major ad campaigns, and celebrity events. Nike was obviously a major player, releasing … READ MORE
BAPE x Original Fake – KAWS MILO Dissected Companion Toy
If the Robert Lazzarini inspired Companion represented the foray by KAWS into avant garde art with a vinyl toy, the BAPE x OriginalFake Baby Milo Dissected Companion is the street style antithesis. Just as he did with the Lazzarini toy, KAWS used his Facebook page to release images of the dissected Milo. The toy combines two … READ MORE
URSUS BAPE – URSUS Rain Boots
It is not an understatement to say that BAPE had a profound impact on the sneaker game and their footwear design is still on point. The latest offering from URSUS Bape is the URSUS Rain Boots that are the reincarnation of the classic duck boots. Attention to detail is the key element to these boots and … READ MORE
BAPE – Spring/Summer 2011 Collection Lookbook
The prognosis of its demise is a bit premature. In fact, the recent sale of A Bathing Ape (BAPE) to Hong Kong’s I.T Ltd. Maybe a boost to the label. It certainly will free up available time for Nigo and BAPE’s design team to revitalize parts of collection. For the time being, BAPE is focusing its … READ MORE
Freshness Week In Review: 2/06/2011 – 2/13/2011
A week after news broke of the do-or-die sale of A Bathing Ape, Nigo is still in the news. Industry publication WWD ran the first post-sale interview with Tomoaki Nagao, aka Nigo, and this week also brought a preview of the Spring Summer 2011 lineup from the grown up sub-label Mr. Bathing Ape. And as Nigo … READ MORE
Mr. Bathing Ape – Spring/Summer 2011 Collection | Preview
Although the parent company of BAPE may have changed hands, the brand is still going strong on all fronts. Mr. BATHING APE, a capsule project with Japanese retailer UNITED ARROWS, is launching the first delivery from the Spring/Summer 2011 collection. Already in its third season, the latest collection consists of suits, button down shirts, neck ties, … READ MORE
Post Sale Interview with NIGO
Just earlier this month, we had reported on the majority purchase of Nowhere Corp., a parenting company of streetwear brand A Bathing Ape, by Hong Kong fashion giant I.T. It sent shock-waves through different media platforms in the fashion and streetwear industry. Rumors were already circulating prior to the finalization of the deal and even after … READ MORE
Freshness Week In Review: 1/31/2011 – 2/06/2011
Mid-Winter isn’t the hottest time of year for retail, but it’s often a busy time of year for the business side of fashion: upcoming collaborations are announced, Spring/Summer collections are previewed, and of course there are multiple buyer’s shows. This past week included all of those, but the story that transcends them all is clearly the … READ MORE
BAPE x Casio G-Shock DW-6900 | Available Now
Certainly the shock of its sudden sale to Hong Kong’s I.T Ltd. still reverberate around the industry, it is business as usual within the confine of A Bathing Ape. While the company’s runaway debts forced the sale of it at a steep discount of only $2.8 million dollars. It’s easy to forget the transaction also means … READ MORE
Breaking News: Hong Kong’s I.T Buys 90% Of A Bathing Ape For $2.8 Million
As most of Asia arrives at Tuesday afternoon, Hong Kong’s fashion group I.T made a surprising announcement – its purchase of NOWHERE Corp., parent company of street wear label A Bathing Ape, or better known as BAPE. With the purchase, priced at 230 million Japanese yen, or roughly $2.8 million dollars, I.T will receive 90% stake … READ MORE

