Ever the renaissance man, it can be a bit hard to keep track of all the different projects Pharrell Williams is working on at any given time. From his traditional role of producing bangers for hip hop’s elite to making waves with his various fashion endeavors, the man is branching out now to scoring the Oscars along with Hans Zimmer and the set up of his new Billionaire Girls Club line. GQ sat down with Williams recently for a brief Q&A, chopping it up about his Academy Awards involvement, the influence of his personal style, and more. Hit up GQ for the full interview with the Billionaire Boys Club leader now.

The best description of A Bathing Ape‘s fan is resiliency. Just 2 weeks ago, hundreds lined up for BAPE New York Pirate Store despite the oncoming hurricane warning. A repeat of the same scene played out in front its Greene Street flagship last night, all for the opportunity to purchase the exclusive A Bathing Ape x Billionaire Boys Club collaboration t-shirts. A commerative collection for Fashion’s Night Out only, the series features a myriad of join branding between BBC and BAPE. Additionally, the series introduce the new Billionaire Girls Club label for the first time. If you missed the opportunity last evening, however, expect more collaboration from BAPE in the near future.

Photography: Poe for Freshness

BAPE New York
91 Greene Street | Map
New York, NY 10012
TEL#: 212-925-0222

BBC and BAPE are celebrating Fashion’s Night Out this Thursday, Sept 8th, with the first ever BBC x BAPE collaboration. Consisting of T-shirts split between the BBC and BAPE flagship stores (plus online exclusives), the assortment is highlighted by the crossbreeding of logos, so that the BBC trademark is done up in BAPE camo while Baby Milo shows up in the signature Ice Cream emblem as well as classic BBC logo. Additionally, BBC is introducing the first ever Billionaire Girls Club T-shirts and tanks, available also on Thursday, September 8th, but only after 6 pm. The top floor of the BBC store will be reserved for women only, with Pharrell on hand to act as host. Go to the BBC blog for further details. Images of the entire range follow the jump.

BBC Ice Cream
456 West Broadway | Map
New York, NY 10012
TEL#: 212-777-2225

BAPE New York
91 Greene Street | Map
New York, NY 10012
TEL#: 212-925-0222

Release Date: September 8th, 2011 (Thursday)

A quick rebuttal via his Twitter account to clarify what GQ reported this morning, hip-hop mogul Jay-Z announced his fashion consortium Rocawear‘s purchase of Pharrell Williams‘ Billionaire Boys Club isn’t a purchase at all.  Instead, its a partnership where each of the involved parties will bring their strengths to the effort.  Under the agreement, Rocawear will handle the logistic aspect, from manufacturing to distribution.  This will free up Williams to focus on BBC creative portion and marketing.  In addition, in keeping with Billionaire Boys Club founding motto, its merchandises will only be available at select boutiques around the world still.   Certainly a sweet heart deal for both men in the face of an uncertain outlook. More detailed information to come soon…

A common misgiving in relation to canvas sneakers is the bland appearance. Comfortable? Yes. Lightweight and Breathable? Yes. But any expectation on distinctive designs is quickly extinguished till this season as Billionaire Boys Club (aka BBC) made available its Nothing Canvas Sneaker in Camouflage Print. Absence of any branding with the exception of small astronaut motif on lateral sidewall of the sole and embroidered “B” on the leather heel tab, the Nothing Camouflage Canvas is the ideal for those strolls near yacht club, especially with its gum rubber outsole.  As with any BBC products, supplies are limited and available only at select BBC retailers worldwide including SIX FEET DOWN of Caliroots.

Style: 11181001
Color: Camo Brown

Mentioned already in a brief posting yesterday evening, Pharrell Williams released an official video announcement this afternoon of his creative (and equity) stake in Karmaloop TV. The Grammy winning musician, producer, frontman of N.E.R.D. , just to named a few, this new platform allows Williams to become an emissary of sort to the growing youth culture. In his statement, Williams addressed Karmaloop TV will “once again give intelligent and creative youth culture a voice and a TV entertainment brand they can call their own, something that has been missing for a long time now. We intend to create amazing programming that really speaks to this group and is innovative, fun and groundbreaking. Progressive youth culture is hungry for different content than what is out there now – they are currently massively underserved.” Greg Selkoe, Founder of Karmaloop and CEO of the new venture added ““We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting edge youth culture about TV, just as MTV did in the 1980s.” Heads by Katie McEnroe, former President of AMC Network, Karmaloop TV is slated to be available later this year as a cable television channel.

Another new week in March marks more new drops from Billionaire Boys Club/Ice Cream. A healthy dose of shirts, t-shirts, jeans and pants will be available today, however keep in mind that not all of the items will be available at all Billionaire Boys Club/Ice Cream stores. The damage treatments on the Billionaire Boys Club Smart Cut Vintage Wash Jeans results in an almost galaxy like finish. The complete the look, the indigo denim is embroidered with the familiar Astronaut Faces on the back pockets. In contrast, the Ice Cream Waffle Cone Embroidery Chinos are detailed with waffle cone ice cream embroideries. Shirts and t-shirts are kept basic and  feature iconic graphics as focal point of the garments.

Ice Cream is a young label, and one that in a relatively short time has shown an aggressive evolutionary cycle. Under the forward thinking direction of founder Pharrell Williams, the label has evolved from relying on very loud streetwear pieces, to putting out much more mature casual apparel – while managing to artfully retain a bit of the street roots, worked in with subtlety. The Drippy sneaker, released for Spring 2011, is a perfect example: the shoe starts with a classic silhouette evoking a Jack Purcell, with a Japanese cotton upper, and incoporates a nod to Ice Cream’s streetwear heritage in the drip overlay on the outsole. Ice Cream has been carving out an larger and larger fanbase in Europe and the UK; BBC and Ice Cream, which were limited until very recently to in-store sales only, are now available for online purchase – fans can pick up the Ice Cream Drippy Sneakers now at end. Check out the detail shots after the jump.

After the initial shock wore off, people begin to ponder about NIGO’s other partnership, BBC Ice Cream, and whether it will relegate to the same fate as BAPE. Certainly the economic slow down has affect the label’s growth, but during his interview with WWD, NIGO expressed a more involved role in his partnership with Pharrell Williams as ownership of BAPE transfers to I.T Ltd. of Hong Kong. Even if the final outcome is still indefinite, fans of the label can still expect bewildering patterns and materials like the Blastivo Jacket, a sports coat from the future with it denim body and contemporary Native American print. In a bit subtle context, there is B Club B’ Jersey Training Jacket, BBC’s interpretation of the track jacket. Finally, a logo tee ironically named Perspective Logo. With all that have happened during the last few days, NIGO definitely gained a new point of view. February 2011’s 2nd delivery will take place this Thursday, February 10th at Ice Cream flagship in Harajuku, Tokyo and followed by other BBC Ice Cream retail locations.

Ice Cream Store
4-28-22 Jingumae | Map
Shibuya-ku, Tokyo Japan

In stylish black and white sequences, director Neil Bedford, with help from Ryan Hopkinson and stylist Mark Mcmahon, created a slide show of intrigues as they presented the Season 12 from Pharrell Williams‘ Billionaire Boys Club (BBC) Presented in short form, the fast-paced video gives both details and the overall, in turn, a complete look of the new collection. Enjoy!

From Lynx to Tom Cat, the feline sort been long associated with military flight. Adding to that list this month is Billionaire Boys Club‘s own take, the Flight Cat. A slight change of “staff member”, BBC‘s astronaut got a substitute, in the form of a cat, as its mascot.  Printed on the BBC Flight Jacket, the brand’s own take on the classic MA-1 Flight Jacket, in military olive drab color and BBC Green Multi Camo pattern scheme. There is even a crewneck sweatshirt to go along with the collection. All scheduled to be available at Billionaire Boys Club retailers in Japan this weekend.

Rapper Lil’ Wayne‘s schedule been on a tear since his 8-month stint in jail, especially during New Year’s Eve when his made appearances with Drake on BET‘s 106 & Park New Year’s Eve Party in New York City, only to surfaced in Chicago for a concert. But what made most people do a double-take was his outfit on stage as the countdown started – the EVA Leather Varsity Jacket from Billionaire Boys Club (BBC) and a pair of adidas Originals by Originals Jeremy Scott – JS Teddy Bears.