Pharrell Williams Officially Joins Karmaloop TV | Video
Mentioned already in a brief posting yesterday evening, Pharrell Williams released an official video announcement this afternoon of his creative (and equity) stake in Karmaloop TV. The Grammy winning musician, producer, frontman of N.E.R.D. , just to named a few, this new platform allows Williams to become … READ MORE
Billionaire Boys Club/Ice Cream – March 2011 Releases
Another new week in March marks more new drops from Billionaire Boys Club/Ice Cream. A healthy dose of shirts, t-shirts, jeans and pants will be available today, however keep in mind that not all of the items will be available at all Billionaire Boys Club/Ice Cream stores. … READ MORE
BBC/Ice Cream Drippy Sneaker
Ice Cream is a young label, and one that in a relatively short time has shown an aggressive evolutionary cycle. Under the forward thinking direction of founder Pharrell Williams, the label has evolved from relying on very loud streetwear pieces, to putting out much more mature casual … READ MORE
Billionaire Boys Club – Season 12 Lookbook | Video
In stylish black and white sequences, director Neil Bedford, with help from Ryan Hopkinson and stylist Mark Mcmahon, created a slide show of intrigues as they presented the Season 12 from Pharrell Williams‘ Billionaire Boys Club (BBC) Presented in short form, the fast-paced video gives both details … READ MORE
Billionaire Boys Club – Flight Cat Jackets + Crewneck Sweatshirt
From Lynx to Tom Cat, the feline sort been long associated with military flight. Adding to that list this month is Billionaire Boys Club‘s own take, the Flight Cat. A slight change of “staff member”, BBC‘s astronaut got a substitute, in the form of a cat, as … READ MORE
Fresh Celeb: Lil’ Wayne BBC EVA Varsity Jacket + adidas JS Teddy Bears
Rapper Lil’ Wayne‘s schedule been on a tear since his 8-month stint in jail, especially during New Year’s Eve when his made appearances with Drake on BET‘s 106 & Park New Year’s Eve Party in New York City, only to surfaced in Chicago for a concert. But … READ MORE
Billionaire Boys Club | Ice Cream – Spring 2011 | New Releases
With a kick off date set for January 2, the first batch of the Spring 2011 collection from BBC/Ice Cream is hitting to all fields. Spanning virtually the full BBC/Ice Cream range, the collection mainly plays to the strong points of both labels: a stadium jacket, hoodies, … READ MORE
Billionaire Boys Club/Ice Cream – Spring/Summer 2011 Lookbook
Not wanting to rest simply on his laurels on his music alone, not to mention his $14 million dollars Miami penthouse, Pharrell Williams is trying to reach the stratosphere once again with his Spring/Summer 2011 Collection for Billionaire Boys Club and Ice Cream. While it is quite … READ MORE
Billionaire Boys Club/Ice Cream – December 2010 | New Releases
Billionaire Boys Club/Ice Cream are set to drop several new items this weekend and not surprisingly, hoodies dominate the release. Apart from the hoodies, there is the Series 11 Rocket #2 t-shirt that packs visual impact and features five illustrative rockets on the front and back of … READ MORE


