Tag results for: Ben Shaffer

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Nike Flyknit Collective Beijing – “Feather Pavilion” | By Arthur Huang

Whereas the allotted space limited his Shanghai installation during the Nike+ Festival of Sport 2012 festivities, Arthur Huang ‘s creation, “Feather Pavilion”, truly shined through against the summer night sky of Beijing. A part of the ongoing Nike Flyknit Collective, an exhibition that highlights the convergence of … READ MORE

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A Convergence of Art and Technology – Nike Flyknit Collective

Produced by: Dan Hwang Written by: John Kim This past summer we were all witness to Nike’s unmatched ability to change the game through a groundbreaking product release. The brand’s revolutionary Flyknit technology was used to create the Flyknit Racer and Flyknit Trainer+ running shoes, each featuring … READ MORE

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Nike+ Festival of Sport 2012 Shanghai – Air Jordan XIV vs. Ferrari 430 Scuderia

Not to be “drown out” by all other activities going on during last week’s Nike+ Festival of Sport 2012 in Shanghai, marketing executives at Jordan Brand had an offbeat, head turning ploy – an actual Ferrari. Parked at the front of House of Flight exhibition hall, the … READ MORE

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Nike+ Festival of Sport 2012 Shanghai Gentry Humphrey Unveiled Upcoming Nike Sportswear Sneakers

Have a keen eye for sneaker trends? Can you guess which model will┬áNike Sportswear expand upon the next season? Air Foamposite is your reply, then you’re correct. In his briefing session with media/press during Nike+ Festival of Sport 2012 in Shanghai, Gentry Humphrey, the Nike Sportswear’s new … READ MORE

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Nike Air Force 1 Low XXX Anniversary Year of the Dragon Fall Special Edition

Around the court side and there is Amar’e Stoudemire and Eric Koston. Kevin Durant, LeBron James, and Omar Salazar in conversation about the nuances of sport mechanics… There’s been plenty of head-turning moments for attendees at Nike+ Festival of Sport 2012 in Shanghai. None, though, had the … READ MORE

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Nike+ Festival of Sport 2012 Shanghai – Jordan Brand: House of Flight

While basketball great Michael Jordan wasn’t taking part in these events, attendees definitely felt his presence during the last four days at Nike+ Festival of Sport 2012 in Shanghai largely thanks to the House of Flight exhibition. Curated by Jordan Brand, Nike and housed in a discreet … READ MORE

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Nike+ Festival of Sport 2012 – Shanghai – Flyknit Collective with Ben Shaffer and Arthur Huang

To see Nike Flyknit‘s transition from a recently introduced sneakers to a medium of creative types around the globe, you will have to start with the introduction of Flyknit Collective, an ongoing collaborative project which drawn specific references from Nike Flyknit’s unique design characteristics as well as … READ MORE

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Nike+ Festival of Sport 2012 – Shanghai – Day 1 | Event Recap

The Nike+ Festival of Sport 2012 kicked off August 23rd at the Shanghai Stadium. The free four-day festival, aimed at promoting sports in China, gives attendees the chance to participate in a variety of athletic pursuits, including basketball, football (soccer), running, action sports, American football, ping pong, … READ MORE

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Nike Bowery Stadium NYC Flyknit Collective Workshop 1 | Event Recap

Athletes and innovators convened at Bowery Stadium last Saturday, May 19th, for the first in a series of Flyknit Collective Workshops. Architectural designer Jenny Sabin and Ben Shaffer, Studio Director at Nike‘s Innovation Kitchen, led the workshop with the goal of joining together “movement and creativity to … READ MORE

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Nike Hyperfuse – “Tales From The Kitchen” | Animated Video

Homage to “Tales from the Crypt” with a good dose of reverences to the musical “Joseph and The Amazing Technicolor Dreamcoat”, Nike finally reveals the going-on of its secretive Innovation Kitchen division, sort of. In this humorous take, complete with animated doppelgangers of designer Shane Kohatsu and … READ MORE