BMW M3 Competition Edition – Frozen Silver
When BMW wants to treat it’s M3 right, it puts the garage rocket on ice. Following on the heels of the murdered Frozen Black M3 released over the summer, the 40th anniversary of the founding of BMW’s racing-inspired M division is set to be commemorated with the … READ MORE
BMW Heads-Up Display – Fighter Plane Precision
Wing Commander Robert Hierl, test pilot for the Technical and Airworthiness Center for Aircraft located just outside Munich, Germany, relies on heads-up display technology to deliver flight-relevant data at eye level directly within his field vision, so that absorbing the information doesn’t interrupt his concentration while he’s … READ MORE
BMW M3 GT2 Art Car by Jeff Koons – 1:18-Scale Model
American artist Jeff Koons is a celebrated if somewhat divisive figure in the art world, best known for his balloon animals cast in stainless steel and massive topiary sculptures. In 2010 the artist was asked by BMW to design an M3 GT2 as part of the automaker’s … READ MORE
BMW Kidsbike | 2011 Orange Edition
As we get closer to the holiday shopping season, companies will cheerfully offer up unsolicited gifting suggestions at an increasingly intense rate. The Lifestyle division of BMW is no exception, coming out of the gates early with their Kidsbike in a brand new orange color. The BMW … READ MORE
BMW M3 Coupe – “Chrome Bullet” Showcar
Ahead of its 2012 3-Series unveiling today, BMW added a head turning M3 Coupe onto the floor of BMW Welt in Munich earlier this month. Known simply as the Chrome Bullet Showcar, BMW lavished this most recent M3 Coupe with a complete, top to bottom, chrome treatment. … READ MORE
BMW 528i – 30th Anniversary Japan Exclusive
BMW is celebrating the 30th anniversary of its midrange 5 series with a special Japanese exclusive 528i. With a production run limited to just 200, the 528i 30th Anniversary Edition features the M Sport aero package — which means modified bumpers and side skirts and larger alloy … READ MORE
BMW ActiveHybrid 5
In the pursue of its motto as the “ultimate driving machine”, BMW machined together its 306-horsepower TwinPower Turbo engine with a 55-horsepower electric drivetrain and an eight-speed automatic gearbox. The result is the new BMW ActiveHybrid 5, an expression of efficiency and performance. Complex by design, both power … READ MORE
BMW i8 Concept
With its publicity machine on full throttle, including a cameo role in the upcoming spy thriller Mission Impossible 4: Ghost Protocol, was there even a need for BMW to announced the creation of the BMW i8 plug-in hybrid last week? One can argue there was in order … READ MORE
BMW i3 Concept
From this morning’s presentation at Frankfurt, it seems like BMW wants all of us to have our very own vehicles of flight as our mode of transportation. An idea not too far fetched considering the emblem of BMW is an abstract rending of a 4-blade propeller. … READ MORE
BMW DesignworksUSA x Sennheiser – S1 Digital Aviation Headphone For Pilots
“Ladies & Gentlemen, This is your Captain speaking…” that familiar enchantment since the first days of aeronautical commute is about to undergo a sonic improvement thanks to BMW DesignworksUSA and Sennheiser. Introducing the S1 Digital, the first aviation headset for pilot of its kind. Exhibiting its engineering … READ MORE


