Nike+ FuelBand “Ice” – Clear Colorway | Release Info
Purportedly sighted on Mark Parker’s wrist when the Nike CEO presented the original Nike+ FuelBand back in January, most thought of the “transparent” Nike+ FuelBand to be Nike-exec only model, till now. Worn in public by tennis pro Serena Williams during her most recent appearance at Wimbledon, … READ MORE
NIKEiD Studio at BOXPARK Pop-Up Mall – Opening Party | Event Recap
With a parade of Nike Cortez iD as furnishing and techno spin by Mikill Pane, the NIKEiD Studio at London’s BOXPARK Pop-Up Mall officially opened its doors last Thursday. Aligned on the second level of this most unique retail concept, the space is just one of the … READ MORE
Art & Sole x Nike Cortez iD Project at BOXPARK Pop-Up Mall | London, England
4 designs for 40th anniversary, that’s the premise behind the Art & Sole Nike Cortez iD Project, now exclusively available through the just opened NIKEiD Studio at London’s BOXPARK Pop-Up Mall. Curated by Intercity Studio, the creator of Art & Sole book series, four young artist were … READ MORE
PUMA TWENTYONE at BOXPARK Pop-Up Mall | London, England
Joining etnies and Nike at London’s revolutionary BOXPARK mall is Puma‘s Twentyone store. Named after the store’s unit number, the concept shop revolves around the number twenty-one: only twenty-one sneaker styles are kept in stock, with inventory refreshed every twenty-one days. Right at the entrance of the … READ MORE
Nike+ FuelStation at BOXPARK Pop-Up Mall | London, England
To coincide future launch of the Nike+ FuelBand at additional retail locations in Europe, Nike facilitated the first ever Nike+ FuelStation at London’s BOXPARK pop-up mall. Situated just around the corner from where the 2012 Olympic Summer Games will take place, the Nike+ FuelStation offers more than … READ MORE
etnies Opens at BOXPARK Pop-Up Mall | London, England
Pop-up store? Please, that retail concept is so yesterday… The thing that is “in” this holiday shopping season is pop-up malls. Stacked neatly, dozens of refitted shipping containers are now part of BOXPARK, the world’s first pop-up shopping mall. Situated in Shoreditch, East London, and just opposite … READ MORE


