Tag results for: Business of Fashion

Business of Fashion Profiles Nike HTM

To describe Nike as a cultural heavy hitter or corporate behemoth still doesn’t capture the company’s massive scope or reach. Under Mark Parker, who was installed as CEO in 2006, Nike enjoyed an increase in annual revenue by 60 percent and profits by 57 percent. Ironically, it’s Nike’s …

Inside Supreme: Anatomy of a Global Streetwear Cult

If there ever was a quintessential streetwear brand, then Supreme is it. Despite founder James Jebbia’s longstanding rejection of that category, the label has been a model within the industry, maintaining the uber-cool aesthetic that emanated from their roots on Lafayette during their nearly two-decades of global …