Tag results for: Business of Fashion

business-of-fashion-profiles-nike-htm-01

Business of Fashion Profiles Nike HTM

To describe Nike as a cultural heavy hitter or corporate behemoth still doesn’t capture the company’s massive scope or reach. Under┬áMark Parker, who was installed as CEO in 2006, Nike enjoyed an increase in annual revenue by 60 percent and profits by 57 percent. Ironically, it’s Nike’s … READ MORE

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Inside Supreme: Anatomy of a Global Streetwear Cult

If there ever was a quintessential streetwear brand, then Supreme is it. Despite founder James Jebbia’s longstanding rejection of that category, the label has been a model within the industry, maintaining the uber-cool aesthetic that emanated from their roots on Lafayette during their nearly two-decades of global … READ MORE