Tag results for: BWGH

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BWGH x PUMA – “JOY” Collection Lookbook

Thanks to its ever-growing fan base and last year’s “Bluefield” collaboration with PUMA, BWGH is expanding its concept even further this year with the “JOY” Collection. While it will be the follow-up to “Bluefield”, BWGH and PUMA made the decision early on to create a full sportswear … READ MORE

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BWGH – Spring/Summer 2014 Collection Lookbook | Styled by Coutie

For Spring/Summer 2014, BWGH (Brooklyn We Go Hard) features a collection of sportswear basics with a Parisian twist. Presented through a lookbook styled by German retailer Coutie, the goods feature a series of crewneck sweatshirts, each done up with throwback graphics or chenille logo embroidery with reinforced … READ MORE

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BWGH x PUMA – Fall/Winter 2014 Collection | First Sketches

The Parisian brand BWGH (Brooklyn We Go Hard) has unveiled a unique teaser for its Fall/Winter 2014 collection with sportswear giant PUMA, with the preview taking the form of preliminary sketches that offer a rudimentary glimpse into what’s to come. The collection offers a comprehensive range of apparel and … READ MORE

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BWGH x PUMA – Fall/Winter 2014 Capsule Collection | Preview

While both brands can obviously dominate the game on their own, why not collaborate and really shake things up? That’s exactly what Parisian label Brooklyn We Go Hard (BWGH) and PUMA have done here, continuing with a Fall/Winter 2014 Capsule Collection that includes several new takes on … READ MORE

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Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE

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BWGH x PUMA R698 – “Bluefield” | Officially Unveiled

A centerpiece of the so-called “Bluefield” Project between Parisian fashion label Brooklyn We Go Hard (BWGH) and PUMA, the PUMA R698 held onto its classic underpinning while a combination of suede, fleece, mesh and knit overlay accentuated the overall design. Inspired by works from the American painter … READ MORE

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Brooklyn We Go Hard (BWGH) For PUMA – “Bluefield” Project | Preview Video

Largely missing in all other collaborations, designer David Obadia wanted to demonstrate the narrative aspect of a collaborative design, especially the very first one between his Brooklyn We Go Hard (BWGH) label and PUMA. For the endeavor, Obadia asked filmographers/directors Adrien Landre and Julien Soulier to transcribe … READ MORE

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Brooklyn We Go Hard (BWGH) – Fall/Winter 2013 “Spectrum” Campaign Lookbook

Just days after launching their new online webstore, Brooklyn We Go Hard (BWGH) follows things up with a sneak peak at their Fall/Winter 2013 Apparel. Dubbed “Spectrum,” the lookbook showcases the French label’s more bold and vibrant take on the usual cool-weather staples, taking advantage of colorful … READ MORE

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Brooklyn We Go Hard (BWGH) – New Online Store | Officially Opens

From what started as a fun creative venture between two childhood friends in Paris to now a powerful player in the fashion and photography world, Brooklyn We Go Hard (BWGH) has reached yet another milestone in their brand’s history: the launch of their new online webshop. Known … READ MORE