Tag results for: BWGH


Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE


BWGH x PUMA R698 – “Bluefield” | Officially Unveiled

A centerpiece of the so-called “Bluefield” Project between Parisian fashion label Brooklyn We Go Hard (BWGH) and PUMA, the PUMA R698 held onto its classic underpinning while a combination of suede, fleece, mesh and knit overlay accentuated the overall design. Inspired by works from the American painter … READ MORE


Brooklyn We Go Hard (BWGH) For PUMA – “Bluefield” Project | Preview Video

Largely missing in all other collaborations, designer David Obadia wanted to demonstrate the narrative aspect of a collaborative design, especially the very first one between his Brooklyn We Go Hard (BWGH) label and PUMA. For the endeavor, Obadia asked filmographers/directors Adrien Landre and Julien Soulier to transcribe … READ MORE


Brooklyn We Go Hard (BWGH) – Fall/Winter 2013 “Spectrum” Campaign Lookbook

Just days after launching their new online webstore, Brooklyn We Go Hard (BWGH) follows things up with a sneak peak at their Fall/Winter 2013 Apparel. Dubbed “Spectrum,” the lookbook showcases the French label’s more bold and vibrant take on the usual cool-weather staples, taking advantage of colorful … READ MORE


Brooklyn We Go Hard (BWGH) – New Online Store | Officially Opens

From what started as a fun creative venture between two childhood friends in Paris to now a powerful player in the fashion and photography world, Brooklyn We Go Hard (BWGH) has reached yet another milestone in their brand’s history: the launch of their new online webshop. Known … READ MORE


BWGH – Fall 2013 Collection Editorial | Styled By Feature Sneaker Boutique

Recognizing that the concept of “urban chic” is genderless, Parisian brand Brooklyn We Go Hard has created a Fall 2013 college-friendly collection of unisex tees and fleece pieces presented here on model Denise Cailles and photographed by FreakinFrancis. The editorial features black, gray, and navy blue sweaters … READ MORE


Brooklyn We Go Hard (BWGH) – Fall/Winter 2013 “Stonehaven” Collection | Video

Brooklyn We Go Hard (BWGH) isn’t going to let a little change in the weather get them down, releasing a decidedly hot collection for Fall/Winter 2013. The “Stonehaven” lookbook we brought you a couple of months back already gave us a look into the rustic lean the … READ MORE


Brooklyn We Go Hard (BWGH) x Drifter Bags – Canvas Backpack

Parisian streetwear label Brooklyn We Go Hard teams up with American travel gear specialist Drifter Bags to introduce the Canvas Backpack for Fall/Winter 2013. The top-loading heritage bag is crafted from heavyweight canvas in navy, complemented with an olive-hued flap and a reinforced suede base in a … READ MORE


BWGH – Fall/Winter 2013 “Stonehaven” Collection Lookbook

The French apparel line Brooklyn We Go Hard (BWGH) has sought inspiration from the pastoral beauty of Scotland’s town of Stonehaven for its Fall/Winter 2013 collection. Entitled the “Stonehaven” Collection Lookbook, there are knitted sweaters, long sleeved shirts, scarves, cropped pants, and suede jackets that evoke the … READ MORE


BWGH – Paris Pop-Up Store Opens

BWGH announced the opening of their first pop-up store in Paris. Although, this store will only be open for four and a half months initially; however, its success may trigger plans for more permanent venue for the label. The new space is located inside Les docks Cité … READ MORE

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BWGH x Club75 “Ici c’est Club 75″ Sweater

Club 75 — the apparel brand run by the high-profile trio of Pedro “Busy P” Winter, Michael Dupouy and So-Me — has joined forces with fellow French outfitter BWGH to create the “Ici c’est Club 75″ sweater. Crafted from a heather grey blend of cotton and wool, … READ MORE