Diet Coke – Redesigned Packaging
Soft drink giant Coca-Cola has cemented their presence in the fridge, vending machines, and at food outlets. Their Diet Coke on the other hand has been expanding their market in a slightly different campaign altogether. From the start of September, the company will replace the packaging for … READ MORE
Michael Young for EOps + Coca Cola Outercover Backpack
British-born Hong Kong-based designer Michael Young has teamed up with New York design collective EOps and the Coca Cola brand to create the Outercover Backpack. Crafted from waterproof canvas built with 28 recycled PET plastic bottles within the composition, the cleanly styled top loading bag has adjustable … READ MORE
Diet Coke by Jean Paul Gaultier – The Night & Day Cans
Diet Coke introduces special edition cans designed by its newly installed creative director, French designer Jean Paul Gaultier. Coming in “Night” or “Day” motifs, the polished aluminum cans represent the first time Diet Coke has used its 300ml size for a limited design collaboration. The “Night” version … READ MORE
Coca-Cola x David Guetta – Club Coke 2012 Edition
French music producer and DJ-extraordinaire David Guetta expands his relationship with Coca-Cola with a limited-edition bottle dedicated to the world of the night. This is the seventh year Coca-Cola has partnered with musicians to build their Club Coke, which Guetta designed to deliver the image of his latest … READ MORE
Vault of the Secret Formula by Second Story
Coke’s secret formula has been so closely guarded over the last 125 years that it’s become the stuff of legend. That’s the premise behind the “Vault of the Secret Formula” exhibit at the World of Coca Cola in Atlanta, GA. Developed by creative agency Second Story Interactive … READ MORE
Jean Paul Gaultier for Diet Coke
Jean Paul Gaultier, the erstwhile enfant terrible of haute couture fashion, has been named the new creative director for Diet Coke. The French designer will introduce a limited edition collection of stylish Diet Coke bottles and cans, as well as special retail concepts and ad campaigns across … READ MORE
Jack Spade x Coca-Cola – 125th Anniversary Collection
Jack Spade is celebrating Coca-Cola‘s 125th anniversary in style, with a limited-edition collection that celebrates Coke’s most memorable advertising slogans. Accessories include a vintage baseball cap in Coke’s signature red shade emblazoned with the interlocking Cs originally featured in Coca-Cola merchandise from the 1910s, as well as … READ MORE
CLOT x James Jarvis – Coca-Cola 125th Anniversary Collection | Hong Kong
“I’d like to teach the world to sing in perfect harmony…” the 1971 commercial jingle bears a semblance this year as the world celebrates 125th anniversary of Coca-Cola. In Hong Kong, the initiative by creative agency CLOT and British artist James Jarvis, with contributions from Casio, Native, … READ MORE
Coca Cola Zero x TRON: Legacy – LiveCycle Game
Think this is just another iPhone game? To be honest, when TRON: Legacy involved, we promise this is way cooler than Angry Birds. How so? Aside from the futuristic set up, the Coca Cola Zero LiveCycle is also the first location-based mobile game, which means, your gaming … READ MORE
Coca-Cola Secert Formula Apprenticeship Program
In a sad world where graduating college students often find themselves taking whatever is available (administrative assistant at a mid-sized insurance company, anyone?) or moving back home, Coca Cola has rolled out a Coca Cola Secret Formula Apprenticeship Program which connected three young people to work in … READ MORE
