Tag results for: David Obadia


PUMA x BWGH – Spring/Summer 2015 Collection

PUMA and Brooklyn We Go Hard are set to launch the latest installment of their ongoing joint venture, featuring a 360-degree concept — encompassing sneakers, apparel and accessories — that fuses together new color palettes and unexpected fabrics for Spring/Summer 2015. Thematically, BWGH founders David Obadia and Nelson Hassan continue to take inspiration … READ MORE


Harmony’s Paris Store – An Inside Look

Two months following the launch of its e-commerce site, David Obadia’s Harmony brand has opened its first retail store, located on 1 Rue Commines in Paris. Designed in partnership with the architecture firm l’Atelier Senzu, the sparsely appointed space is a suitable fit for Harmony’s minimalist aesthetic. The optical … READ MORE

PUMA x BWGH - JOY Collection 00

PUMA x BWGH – “JOY” Collection

Since the first installment of PUMA x BWGH was received well by customers around the world, Parisian designer David Obadia is ready to offer the second installment with PUMA once again. As previewed in the collection lookbook couple of months ago, this season’s range is titled JOY, … READ MORE


BWGH x Puma “Dark Shadow” Collection

Here’s a close-up look at the “Dark Shadow” footwear range from the larger “JOY” collection from BWGH and PUMA. Comprised of the classic PUMA XS-850 runner and lesser known XS-698, both pairs feature the same neutral color palette — highlighted by charcoals, creams and whites — across a … READ MORE


BWGH x PUMA – “JOY” Collection Lookbook

Thanks to its ever-growing fan base and last year’s “Bluefield” collaboration with PUMA, BWGH is expanding its concept even further this year with the “JOY” Collection. While it will be the follow-up to “Bluefield”, BWGH and PUMA made the decision early on to create a full sportswear … READ MORE


BWGH – Spring/Summer 2014 Collection Lookbook | Styled by Coutie

For Spring/Summer 2014, BWGH (Brooklyn We Go Hard) features a collection of sportswear basics with a Parisian twist. Presented through a lookbook styled by German retailer Coutie, the goods feature a series of crewneck sweatshirts, each done up with throwback graphics or chenille logo embroidery with reinforced … READ MORE


BWGH x PUMA – Fall/Winter 2014 Collection | First Sketches

The Parisian brand BWGH (Brooklyn We Go Hard) has unveiled a unique teaser for its Fall/Winter 2014 collection with sportswear giant PUMA, with the preview taking the form of preliminary sketches that offer a rudimentary glimpse into what’s to come. The collection offers a comprehensive range of apparel and … READ MORE


BWGH x PUMA – Fall/Winter 2014 Capsule Collection | Preview

While both brands can obviously dominate the game on their own, why not collaborate and really shake things up? That’s exactly what Parisian label Brooklyn We Go Hard (BWGH) and PUMA have done here, continuing with a Fall/Winter 2014 Capsule Collection that includes several new takes on … READ MORE


Freshness Conversations: David Obadia, Co-Founder/Creative Director of BWGH

“Effortless Cool” is one of the few phrases you think of when you see the designs from BWGH. Still, its full name, Brooklyn We Go Hard, conveys something otherwise. From the minds of David Obadia and Nelson Hassan, BWGH is, first and foremost, a fashion label of … READ MORE


BWGH x PUMA R698 – “Bluefield” | Officially Unveiled

A centerpiece of the so-called “Bluefield” Project between Parisian fashion label Brooklyn We Go Hard (BWGH) and PUMA, the PUMA R698 held onto its classic underpinning while a combination of suede, fleece, mesh and knit overlay accentuated the overall design. Inspired by works from the American painter … READ MORE


Brooklyn We Go Hard (BWGH) For PUMA – “Bluefield” Project | Preview Video

Largely missing in all other collaborations, designer David Obadia wanted to demonstrate the narrative aspect of a collaborative design, especially the very first one between his Brooklyn We Go Hard (BWGH) label and PUMA. For the endeavor, Obadia asked filmographers/directors Adrien Landre and Julien Soulier to transcribe … READ MORE