Chinese legend has it that in seeking a way to ward off evil spirits, the gods and goddess bestowed a monk with mastery over lions, noble beasts feared most by the depraved creatures. Hence, the origin of Lion Dance. Inspired partly by this ancient folklore, DC Shoes and sneaker customizer SBTG (aka Mark Ong) created a brief commercial for their continue collaboration. Known as “Enter The Dragon”, four skaters donned on monk masks and went on a quest across Singapore in the search of the alluded DC Shoes x SBTG collabs. In the end, however, their search led them to something else instead.
Ultra lightweight thanks to its No-Sew Technology cell mesh upper and UNILITE sole, its easy to dismiss the Boost Up Unrst as another skate-lifestyle sneaker from its silhouette alone. But this team sneaker from NVRBRKN By DC serves a purpose very close to the brand’s mantra. According to its Design & Marketing Manager, Hommy Diaz, the Boost Up Unrst was made to be the ideal “rehabilitation footwear” whereby an injured skaters can recuperate thanks to the sneaker’s lightness and thick padding. After all, a skater can have a battered body. But his or hers spirits will never be broken, hence the name NVRBRKN.
The celebration of the upcoming Chinese New Year seems to be spreading even further, with Singapore’s own SBTG teaming up with DC Shoes for the commemorative ‘Enter the Dragon’ collection. One of the more unorthodox collaborative pieces we’ve seen lately, the focal point of the capsule is a bit of fine China, a decorative plate set to be exact. Coming with a classic palette of pale blue and white, the set comes adorned with the SBTG touch and a re-imagined DC Shoes logo. A couple of tees will be dropping as well, which are scheduled to hit shelves on January 16th. Follow us after the jump for some more photos of the SBTG x DC Shoes Enter the Dragon project.
Last December professional rally driver Ken Block and his Monster World Rally Team brought the HFHV Ford Fiesta to Snoqualmie Falls, Washington, to put the car through its paces for its first ever gravel test. Snoqualmie Falls is the home of the Dirtfish Rally School, but over 20 years ago it was the stand-in for Twin Peaks, the fictional small town for which the cult David Lynch television program was named. A new mashup video from the Monster World Rally Team intercuts footage of drifting vehicular mayhem with the sort of comically surreal scenes that were Twin Peaks‘ specialty, but the real highlights are the split-screens that juxtapose scenic shots from the actual show with the same location in present day. No need to worry — there’s more than enough spinning wheels and spitting gravel to keep rally car fans transfixed. Check out the video after the click.
4-31-2, 1/F, Jingumae | Map
Shibuya, Tokyo
Japan
If the latest Gymkhana video of Ken Block getting sideways and smokey in his Ford seems a bit like a car commercial, there’s a reason. In exchange for Ford’s deep support of Block’s drift rocket adventures, Block has been a very willing spokesman for the company; this latest installment sees Block making use of Ford’s Sync AV system, as he tools around on open roads in LA (in a very un-street legal vehicle). And if scenes that combine Block drifting in circles while DC BMX rider Kelly Bolton seem painfully cliche, then this video probably isn’t for you. But if you are one of Block’s many fans, who can’t get enough of his sponsor-emblazoned Fiesta antics, then read no further and watch immediately. Corporate sponsorship is heavy, but the high production values these videos have don’t come cheap. It’s good don’t-try-this-at-home fun for drift fans, and for fans of the genre a must-watch. Check out the video after the jump. via: Autoblog.
DC Shoes launched their sub line, NVRBRKN with the concept of translating their professional athletes who posses a spirit that will never be broken. One of the highlights of the collection was the Boost Unrest sneakers, offered in red or black colorways previously. However, a more adventurous version is now being released. Camouflage and orange is striking on their own but combined, they become a highly eye catching footwear. Featuring the DC developed UNILITE sole technology, this lightweight footwear is perfect pair for a day off. Seven pointed NVRBRKN star logo is placed on the tongue only, achieving minimal branding on the shoes. via: hayabusa.bz
Toyota, DC Shoes and West Coast Customs have joined forces to create the Ultimate Motocross Truck, scheduled to debut at next week’s SEMA Show in Las Vegas. DC Shoes asked its motocross team what a truck would need to make an event trip easier, then relayed the feedback to West Coast Customs, who used that information to modify a Toyota Tundra Double Cab 4×4. The result is an imposing looking vehicle done up in rough-textured black paint, with special features including fold-up bed sides, suicide tailgate, a hidden ramp and winch to load bikes, as well as a concealed bed compartment containing a gas pump, air compressor and pressure washer. The certified flex-fuel vehicle is equipped with a 5.7-liter V8 engine with six-speed electronically controlled transmission. A suspension lift from Camburg Racing, shocks by Fox Racing, and KMC wheels with General tires enable the truck to handle any kind of terrain. Finally, the mostly black interior is adorned with custom embroidery showcasing the DC Shoes logo. Check out more looks after the click.
DC Shoes co-founder Ken Block is well known for making a grand entrance though there’s never been something this epic before. In part to the introduction of his newest Gymkhana FOUR, a heavily modified Ford Fiesta aptly called Hybrid Function Hoon Vehicle (H.F.H.V.), Ken Block and DC launched The Hollywood Megamercial video this afternoon. With Universal Studios as the backdrop, appropriately, Block enlisted help from director Ben Conrad and his production unit LOGAN, both best known for works on cult-classic Zombieland and others, to iron out all the kinks. The premise is quite simple, to have an ultimate mashup of iconic Hollywood films that came before – debris field from War of the World, Jaw‘s mechanical shark, Norman Bates’ newest slay from Psycho, even a reference of Slumdog Millionaire. Accompanied with enough GoPro cameras recreate Matrix‘s “bullet time” sequence and adrenaline infusion provided by Epic Meal Time, there is really no words to describe this video except for one – craziness.
Ken Block is making noise again, figuratively speaking and literally speaking, with his newest weapon in his automotive arsenal. The Hybrid Function Hoon Vehicle, aka H.F.H.V., is a unique race car built by Ford Fiesta to facilitate for Ken Block’s versatile racing discipline. Block can now attack the courses for gymkhana, rally and rallycross with confidence and precision with this new vehicle. All it takes is few tweaks by swapping tire/wheel combination and suspension to meet different surface conditions and best of all, this monster is completely street legal. See the H.F.H.V. and Block in action after the jump in the full video.
Keeping current and staying one step ahead of its competition, DC Shoes have gone back to the lab and revamped the design of their website. The new site is impressive in the way it puts focus on their larger than life photography from their past campaigns and it features new homepage, photo galleries and video galleries in each of their target markets. A social media buttons are embedded into the website to allow for seamless sharing on your favorite networks and a more interactive layout allows for easy navigation in retrieving news and product information.
Leading up to today’s opening of Geneva Auto Show, part time DC Shoes spokesperson and full time car trickster Ken Block unfurled several new videos on his Gymkhana Project during the last few days. If you weren’t impressed by his outings with The Cool Kids or him taking a spin with James May of Top Gear, these alternate videos might make you think otherwise, including a death defying wall ride. Yes, the same trick you’ll do with a skate deck or BMX bike, except in Block’s case, a modified Ford Fiesta. Something to get you through at your cubicle this Tuesday morning but be warned, these videos are loud and will induce motion sickness! via: Autoblog
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