DC Shoes have recently launched the new colorway of the popular Royal model. It is made with Soft Resilient Action Leather and Action Nubuck on its uppers for durability and slick aesthetics. Foam padded tongue and collars provide much needed support and comfort for skaters and stability … READ MORE
Apparently, the staple diet for the DC folks is ramen. And they have developed such a taste for it that for Spring 2011, they have drawn inspiration from the instant noodles for a collection of shoes. Spotted at Crossroads of ASR in San Diego is the “Ramen” … READ MORE
DC Shoes and SSUR are back at it again with an even more stunning pair of sneakers than the previous collaboration project. The latest from the DC Shoes Double Label Project is the new versions of the Caviar Cartel series models. Two colorways are produced to reflect … READ MORE
The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, … READ MORE
What does a drift car and skateboard have in common? Not a whole lot except both has four wheels. Then what does professional skateboarder Rob Dyrdek and professional drifter Vaughn Gittin Jr have in common? They are both sponsored by Monster Energy Drink. So what does this … READ MORE
Can you hear it? The banging of bongo drums, plucking of Fender guitars, that familiar opening sequence to Miami Vice? For Winter 2011, DC is bring the tropics to slope with NEFF Headwear. Established by Shaun Neff in 2002, the headwear/tee label was quick to gain followings … READ MORE
The previous three enjoyed such a success that DC Shoes and SE Racing both worked in conjunction once again to bring fans their fourth concoction (or concoctions) – Quadangle Cruiser and PK Ripper Fixed Gear Bike.
To celebrate the launch of the ultra futuristic Admiral Sport “Probot”, DC LIFE has partnered up with retailer PROBUS NYC to host the launch event for the hi-top kicks. The Admiral Sport series comes in three colorways that are based on different shades of grey and ranges … READ MORE