adidas adiZero Crazy Light – “What’s In A Number” | Featuring Derrick Rose
Backed by the flashing signs on Chicago’s EL train stop and West Englewood’s very own It’s Yours barbershop, NBA‘s youngest Most Valuable Player Derrick Rose reaffirms adidas adiZero Crazy Light as the lightest basketball sneakers ever in this new TV campaign by adidas. At only 9.8 ounces, … READ MORE
adidas adiZero Crazy Light Derrick Rose
While the introduction of the World’s Lightest Basketball Sneaker was the original focus during this morning’s briefing, discussions of Derrick Rose took center stage momentary at the adidas adiZero Crazy Light unveiling event. With this new, 9.8 ounces footwear, can the 2-time NBA All-Star lead Chicago Bulls … READ MORE
Adidas adiZero Crazy Light – The Lightest Shoe In Basketball
Let the war of the featherweights begin! With its sight set on regaining momentum in the field of professional sports, adidas announced today the new adiZero Crazy Light in New York City. Flanked by dignitaries and guests, executives at adidas boldly proclaimed the adiZero Crazy Light to … READ MORE
adidas Is All In – Full 120 Seconds Version | Video
To present an united front with all of its elements coming together, adidas finally unveiled the new global campaign, adidas Is All In, this morning. Under the direction of Romain Gavras with soundtrack support from synth-electronic band Justice’s new single, Civilization, the 2-minute long video is a … READ MORE
Freshness Week In Review: 11/22/2010 11/26/2010
Believe us when we tell you that we were “armed” to the teeth for Black Friday, that one day of the year all trend reporters lived for. First, we had a dozy of a checklist ranging from down jackets, thermal long johns, lounge chairs and so on. … READ MORE
Dwight Howard x Derrick Rose x Slim Chin – Fast Don’t Lie (Gregory Brother Remix) | Video
Caviar pool? Gold jet ski? Freaky lady pyramid? Since just by being fast, a series of strange but new things have landed in Slim Chin’s courtyard, so now the question is– what’s new? Cue the Gregory Brother Remix of adidas’ celebrated and hilarious “Fast Don’t Lie” campaign … READ MORE
adidas Basketball adiZero Rose – Derrick Rose Signature Shoe
adidas tips off the NBA season with two new signature shoes for two of NBA’s fastest and most dynamic players, Derrick Rose of Chicago Bulls and Dwight Howard of the Orland Magic. After a preview commercial featuring Slim Chin (played by The Hangover comedian Ken Jeong), with … READ MORE
Freshness Week In Review: 10/04/2010 – 10/08/2010
This seems to be a week of controversy and debate, be it something political like the saga of the Nobel Peace Prize winner, Liu Xiaobo, or something related to design like the new Gap logo. However, opinions and arguments aside, we have unearthed interesting things this week … READ MORE
adidas Basketball – Fast Don’t Lie Ft. Dwight Howard + Slim Chin + Derrick Rose| Video
NBA stars Dwight Howard and Derrick Rose moonlight as soulful crooners and personification of “Fast Don’t Lie” in the latest adidas Basketball viral music video. In a deathly opulent lobby drenched in gold, light and chandeliers, Dwight Howard and Slim Chin (played by Hangover’s Ken Jeong) sing … READ MORE
