As Japanese design Noriaki Endo begins the unenviable task of closing his influential Devilock brand. “Tributes” are coming in as gestures of thanks, including Shinsuke Takizawa of NEIGHBORHOOD who added a special edition selvedge denim to Devilock’s final collection. In slightly washed colorway, the commemorative edition also features leather rear pocket and patches in black, symbolic to Devilock’s influence. Limited in availability starting next month, the Devilock x NEIGHBORHOOD Special Edition Selvedge Denim is now available for pre-order on ZOZOTOWN shopping network.
Though it came as a surprise to many, it was quite an understandable decision for those who knew Noriaki Endo when he announced last week the closing of Devilock, the Japanese apparel label he established 14 years ago. Coming off from another major recessions, one of many it went though the last 2 decades, Japan’s economy never really made a full recovery. However, the closure of Devilock has less to do with the economy but more with its original principle where the label has flexibility in its creative process. When market forces started to dictate how Devilock should create its collection, Endo knew it was time to cease operation. So in an open letter to Devilock’s supporters, Endo stated operation will be ongoing till the official date of closing, set on November 11 th, 2011 or a year from now. In the meantime, the label will continue to churn out some of its last collection, including the Fall/Winter portfolio for 2010, available now on EPROZE of online shopping network ZOZOTOWN.
Our favorite hero of the people is back this summer! In its tradition to reward its retail merchants and loyal customers, Japan’s Devilock will be issuing limited t-shirt collection, featuring its mascot, PALMBOY, this month through online retailer EPROZE only. The collection includes the popular PALMBOY In PALMBOY graphic, which already adorn on the BAPE SKULSTA collaboration earlier this year, along with 2 new designs, the PALMBOY Logo and PALMBOY Napping. Pre-order starts this month with delivery date set in early August, however, only available through EPROZE online store in ZOZOTOWN shopping network.
Devilock is a Japanese brand with a rock influence yet one of their stand out mascot is the Palm Boy character that has been interpreted into numerous products over the years. Palm Boy predominantly appears as a vinyl figure or similar products but this would be the fist time it is applied onto the iPhone case. Made with soft rubber that protects the iPhone, it is available in three primary colors of red, blue and yellow printed with the cheeky Palm Boy smile. Scheduled to be released at the end of April, online store Eproze is currently taking pre orders of the case until Friday, March 23rd.
Cycling inspired apparel and accessories are still going strong and the short brim caps have gained popularity for those who don’t like traditional cycling caps. Devilock have launched their version of the Cycling Mesh Cap in three colorways, black, red or navy. The front panel and top brim is made with a bandanna style fabric stitched with Devilock embroidery. Under the brim is a rubber print graphic in a monotone logo with “Possessed” written underneath. At the back is a white mesh and snap back adjuster strap making a clean side and rear view. Currently these are available at Eproze online store.
Devilock will keep celebrating their 13th anniversary with the release of a special collaboration item with another stand out Japanese brand, A Bathing Ape on their classic Skullsta sneaker model.
The Palmboy Skullsta is a limited edition only for online store Eproze and will be produced to pre orders only with the release planned for sometime in June. Palmboy is the character that has garnered many followers with its charming design and colorful nature. This character is printed all over the sneaker in multi colors filling up the whole upper and contrasted by crisp white midsole, toe box, tongue and laces. The pre order will stop on January 18th 2010 so fans should get online before then.
Scheduled to be released during the early January next year is the third collaborative project from Devilock’s 13th anniversary celebration. Once again they have collaborated with Garni who have been supportive of each other since the beginning. The base of this Devilock Skull Ring is the popular Garni skull ring which have been modified with a fringe like addition on top of the ring. Made with an acrylic material in red, black or white colors that is accented with Devilock and Garni logo on a silver plate on each side of the ring.
Japanese apparel brand Devilock is celebrating its 13th year anniversary this year and this is their latest item to commemorate the occasion. They have teamed up with jewellery brand Garni, who have been good friends since the beginning, to produce a silver necklace. The Palmboy is an iconic character designed by Devilock and it is the focus of this necklace piece. Atop the Palmboy is the iconic skull piece from Garni, making the connection of both brands visible. On the back of the Palmboy, no detail is sparred with his hands crossed in a charming way. This is a unisex piece that is roughly 3cm tall including both the skull piece and Palmboy.
Japanese street wear brand Devilock has been one of the brands that have pushed beyond a decade and still going strong in their own unique style. Known for their interpretation of American casual style and for their 13th anniversary they have produced the Fall/Winter favourite item, the Varsity Jacket or Stadium Jacket as it is known in Japan. No details were spared with premium materials used for the body of the jacket, black wool body and black leather sleeves. Playing on the theme of 13 and death, the embroidery designs on the jacket is well executed with simple iconography and old school fonts. This item is currently on pre order with delivery scheduled for late November.
Finally, the all red CLOT edition from triple collaboration among friends as Hong Kong label and fellow Subcrew celebrate Japan’s premiere streetwear label, Devilock’s 12th anniversary. The Devilock x CLOT x Subcrew – Cap + T-Shirt Blister Pack includes a mesh cap embroidered with large emblem – an interlinked design with the logos of all 3 brands, and a t-shirt printed with the graphic as well. Additional logos are imprinted on the interior of the cap, including the abstract version of Devilock Palm Boy. One interesting element of this cap is the placement of the mesh panel. Unlike the usual mesh cap, with the rear half panel in mesh, there are only 2 arrays of mesh on the right & left panels on this particular design.
The Devilock x CLOT x Subcrew – Cap + T-Shirt Collection, comes in pre-sealed blister pack and is available available in 3 different color scheme, including the previously mentioned matte black colorway from Devilock, the dark gray edition by Subcrew and the deep red collection seen here. Each color is available at each label’s respected retailers.
More images after the jump…
A triple collaboration among friends as Hong Kong’s CLOT and Subcrew celebrate Japan’s premiere streetwear label, Devilock’s 12th anniversary. The Devilock x CLOT x Subcrew – Cap + T-Shirt Blister Pack includes a mesh cap embroidered with large emblem – an interlinked design with the logos of all 3 brands, and a t-shirt printed with the graphic as well. Additional logos are imprinted on the interior of the cap, including the abstract version of Devilock Palm Boy. One interesting element of this cap is the placement of the mesh panel. Unlike the usual mesh cap, with the rear half panel in mesh, there are only 2 arrays of mesh on the right & left panels on this particular design.
The Devilock x CLOT x Subcrew – Cap + T-Shirt Collection, comes in pre-sealed blister pack and is available available in 3 different color scheme, including the previously mentioned matte black colorway from Devilock and the dark gray edition seen here by Subcrew. Each color is available at each label’s respected retailers.
More images after the jump…
A triple collaboration among friends as Hong Kong’s CLOT and Subcrew celebrate Japan’s premiere streetwear label, Devilock’s 12th anniversary. The Devilock x CLOT x Subcrew – Cap + T-Shirt Blister Pack includes a mesh cap embroidered with large emblem – an interlinked design with the logos of all 3 brands, and a t-shirt printed with the graphic as well. Additional logos are imprinted on the interior of the cap, including the abstract version of Devilock Palm Boy. One interesting element of this cap is the placement of the mesh panel. Unlike the usual mesh cap, with the rear half panel in mesh, there are only 2 arrays of mesh on the right & left panels on this particular design. The Devilock x CLOT x Subcrew – Cap + T-Shirt Collection, each comes in pre-sealed blister pack, is available for pre-order reservation on eproze chapter of ZOZOTOWN shopping network.
> eproze [ZOZO]
More images after the jump…
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