Tag results for: Distinct Life


Shady Records x Distinct Life x Beats By Dre – “Shady Life” Collection

Eminem’s Shady Records label has teamed up with another Detroit mainstay in the form of Rick Williams’ Distinct Life brand. Their resulting collection, dubbed “Shady Life,” features a crewneck sweatshirt and pullover hoodie, as well as a snapback cap, all finished in black and emblazoned with Shady … READ MORE


Distinct Life x Spilled “Welcome Rug”

Detroit based creative agency Distinct Life has teamed up with Spilled, the premium rug purveyor that specializes in a decidedly street culture aesthetic. The joint efforts takes the form of a stylish take on the conventional welcome mat, finished with Distinct Life’s trademark camo print on this extremely … READ MORE


Distinct Life x Reebok GL6000 – Part 4 of 4

Rounding out their year-long collaboration, the Distinct Life and Reebok are back again with the fourth and final installment of their GL6000 pack. As with the rest of the releases, the initial from February, the second from April, and third in August, this capstone piece comes in … READ MORE


Distinct Life x DetroitWick Candle

Rick Williams continues to rep his hometown with a new joint venture, one that features Williams’ Distinct Life brand and fellow Motor City company DetroitWick. The sustainable-minded outfit specializes in taking recycled bottles and repurposing them for premium candles. This collaborative offering showcases Distinct Life’s signature “Ghost Camo” … READ MORE


Distinct Life x Reebok GL6000 – Part 3 of 4

The Distinct Life teams up with Reebok for the penultimate installment of the duo’s four-part GL600 series, starting back in February with a stellar navy blue colorway and succeeded by an olive release in April. Staying true to the theme of Distinct Life’s four signature colors, this latest pair features a black … READ MORE


Distinct Life x New Balance x Bicycle Playing Cards

Detroit’s Distinct Life teams up with New Balance to create a special set of Bicycle playing cards, conceptualized and designed in its entirety by Distinct Life founder Rick Williams. The deck features 40 pairs of some of the most sought after New Balance sneakers, as well as 20 … READ MORE


Distinct Life x Reebok GL 6000 – Part 2 of 4

On the heels of February’s initial installment, Distinct Life and Reebok are set to launch part 2 of the 4-part series that centers around the Reebok GL 6000. This time around, the vintage ’80s runner is finished with a new olive green colorway, featuring Distinct Life’s custom “Ghost Camouflage” … READ MORE


Distinct Life x Flexfit 110 Snapback

In celebration of the launch of the inaugural season from Distinct Life Dry Goods, the Detroit-based brand links up Flexfit to produce a classic logo snapback. The hat comes in navy blue, white or burgundy, and features large Distinct Life embroidery in contrast white across the crown. … READ MORE


Rick Williams presents Distinct Life Dry Goods

Designer and lifestyle trend-setter Rick Williams has just unveiled his inaugural apparel collection for his latest venture, Distinct Life Dry Goods (DLDG). The collection includes a range of tees, hoodies, caps, and premium fleece matching sets in several staple colorways plus a crisp maroon, all perfect for … READ MORE


Distinct Life x Reebok GL6000 – Navy

To celebrate the launch of the Distinct Life Dry Goods apparel brand, creative director Rick Williams has tapped Reebok for a new sneaker collaboration centered around the GL6000 silhouette. The premium build features a navy ballistic nylon base with leather overlays embossed with Distinct Life camouflage, plus complementary signature … READ MORE

Distinct Life x Reebok Classic - Playing Cards 01

Distinct Life x Reebok Classic x Bicycle Card Deck

A deck of cards is always handy to have around, whether to kill some time, play a friendly game, or hustle some extra cash. Reebok Classic teamed up with Distinct Life and Bicycle for a unique set of cards that provides additional history lessons on Reebok sneakers. … READ MORE