UMBRO – New York Cosmos Blackout Collection Launch | Event Recap
In an afternoon’s time, staff members from Reed Space and UMBRO transformed the Lower East Side boutique into space-time vortex with collected newspaper clippings, discarded boomboxes, along with ample amount black paint. All in homage to one defining moment in New York City’s modern history, the Blackout … READ MORE
Sneakerpedia By Foot Locker – NYC Launch Party | Event Recap
When the party is to mark the launch of Sneakerpedia, hosted by Mayor, DJ Clark Kent, DJ Greg Street and headlined by Bun B., it is safe to assume audience members will be rocking some serious heat at the event. Despite the week-long down pour in New … READ MORE
Nike Stadium MFG Features DJ Clark Kent Destroyer Jacket For His Son | Video
True that his public persona has him as the master of nightlife and rave parties around the world. But to those who knows him personally, DJ Clark Kent is first, a family man, second, a friend, and finally, a DJ, in that order. Not surprising then … READ MORE
DJ Clark Kent X Nike Trainer SC 2010 – 112 Pack Colorway
DJ Clark Kent‘s affection for sneakers is not limited to only Nike Air Force 1s. In fact the Brooklyn-base spin-meister is effectively a one-man design firm, able to churn out creations with little effort. It is no wonder he claims NIKEiD Lab at Nike Sportswear 21 Mercer … READ MORE
DJ Clark Kent x New Era – “Five Boroughs” New Era Cap Collection Launch | Tonight
Not too long ago, in celebration of the inaugural World Basketball Festival, Nike and DJ Clark Kent had teamed up to create a Five Borough pack of Nike Air Force 1 Low Supreme. This time around, matching New Era 59Fifty fitted caps will be launching to match … READ MORE
Happy 23 On 23!!! – Nigel Sylvester 23rd Birthday Party | Event Recap
To most of us, “Monday Night Party” just sounded like an oxymoron, but it does not mean no one wants to party at the start of the workweek. In fact, there are plenty of people who want to frolic a bit more after the weekend ended, the … READ MORE
Freshness Week In Review: 8/16/2010 – 8/20/2010
New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to … READ MORE
Fresh Celeb: DJ Clark Kent – Nike SB Dunk Force 1 | Newcastle Brown Ale
On most afternoons, if he’s not seen in the recording studio or behind a mix table, you will DJ Clark Kent in the workshop behind Nike Sportswear 21 Mercer, contemplating on the newest silhouette or rationalizing the wild colorways for his latest sneaker. No wonder Kent has … READ MORE
Fresh Celeb: Nigel Sylvester – Nike Air Force 1 3M | DJ Clark Kent – Nike Dunk Air Force 1 Tiffany
The premiere of Air Force 1: Anatomy Of An Urban Legend, the new tour de force by film maker Thibaut de Longeville about the legendary AF1 not only brought out sneakers aficionados and celebrities alike. The event, which took place last weekend at the iconic Apollo Theater … READ MORE
Freshness Week In Review: 7/26/2010 – 7/30/2010
This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 … READ MORE
