Li Ning Way of Wade – NBA All-Star Game Edition Sneakers
Although the East fell to the West during this past weekend’s 2013 NBA All-Star Game, Dwyane Wade still had a star-studded showing, netting 21 points, 3 boards, 2 steals, and 2 blocks. He also received a healthy does of attention thanks to the sneakers he was wearing … READ MORE
Li-Ning & WADE Brand Appoint Fashion Designer Alejandro Ingelmo as Creative Consultant
Determined not to be just another “celebrity/athlete” fashion brand, Dwyane Wade is making some crucial decisions for his new newly established WADE Brand. With backing from Chinese footwear giant Li-Ning, Wade just appointed Cuban-American fashion designer Alejandro Ingelmo as WADE Brand’s Creative Consultant for Special Projects. Twice … READ MORE
Miami Heat x HUBLOT White Hot Big Bang Chronograph Watch | NBA Champions Edition
Flustered by their own performances at times and still haunted by last year’s botched run for the championship, the Miami Heat came through in the end and became the 2012 NBA Champions. To honor the efforts by the players, the coaching staff, team’s front office, and American … READ MORE
Miami Heat Joined The “Hoodie Protest” Over Trayvon Martin’s Death
In a display of outrage and solidarity, Miami Heat players made an unmistakeable statement yesterday afternoon with a group pose in their team hoodies. Though simple in appearance, the act was in reality a sign of protest which stemmed from the shooting death of Florida teen Trayvon … READ MORE
Miami Heat x HUBLOT – King Power Miami Heat Chronograph
The Miami Heat and HUBLOT have joined forces on the exclusive King Power Miami Heat Chronograph. It features a 48 mm case made of 18K King Gold (gold mixed with 5% platinum alloy) and a special 48 minute central counter, echoing the four 12-minute quarters of an … READ MORE
Air Jordan 2012 Flight Lab At 2012 NBA All-Star Weekend
During this weekend’s 2012 NBA All-Star festivities in Orlando, Jordan Brand will showcase a new immersive retail experience through its AJ2012 Flight Lab, a mobile retail unit that allows customers to fully explore the interchangeable technology featured in the Air Jordan 2012. Led by dedicated tour guides, … READ MORE
Jordan Brand – Chrismas Edition Sneakers
With all the back and forth of the lockout behind them, the NBA will be rewarding its fans with five nationally televised games to unwrap throughout Christmas Day to kick-off the season. To add to all the holiday cheer, Melo, CP3 and D Wade will also be … READ MORE
Jordan Fly Wade II Christmas Day Edition
“Yes, Virginia, there is a Santa Claus”, at least to NBA fans this Christmas when the season finally opens. For supporters of Miami Heat, there will an additional molasses-like sweetness when Dwyane Wade takes to the court in his new Jordan Fly Wade II Christmas Day Edition. … READ MORE
Jordan Fly Wade II – Miami Launch With Dwyane Wade
Yesterday in Miami, Dwyane Wade and Jordan Brand officially kicked off the Jordan Fly Wade II with a media event in the morning and consumer event at Dadeland Mall in the afternoon. At the media event were Dwyane Wade and Andre Doxey co-designer and Global Design Director … READ MORE
Jordan: “This is Flight” Featuring Dwyane Wade
Basketball fans are sure to be relieved that following a 149-day lockout, the NBA season has been salvaged. While the cynics point out (rightfully so) that the league wouldn’t dare sacrifice the nearly billion dollars in lost TV revenue that a canceled season would have cost, we’re … READ MORE


