UNDFTD x Rep1 Sports – 2012 NFL Draft | Video
Southern California’s UNDFTD has always positioned itself as a sports-obsessed brand, and a new venture with famed football agency Rep1 Sports cements that self-styled reputation. The two names have come together on a preview video of what it takes to prepare for the 2012 NFL draft, set … READ MORE
UNDFTD x CONVERSE – “Born Not Made” Collection For Foot Locker
Following the success of its previous collaboration with UNDFTD (UNDEFEATED), CONVERSE will be introducing a more comprehensive collection this season. Spearheaded by James Bond and Eddie Cruz of UNDFTD, the collection revolves around the catch phrase of “Born Not Made”, a notion that personal success comes not … READ MORE
UNDFTD Spring 2012 Collection | Delivery 2
L.A.’s UNDFTD presents the second delivery of its Spring 2012 range. The collection is full of the goods we expect from the sports-obsessed brand: lightweight outerwear in the form of a military-inspired MA-1, plus a hooded nylon coach’s jacket and red button-front varsity; casual tops represented by … READ MORE
Cole Haan LunarGrand Wingtip @ UNDFTD
Originally announced as a Cole Haan SoHo release, the LunarGrand Wingtip will make its way onto the shelves of a familiar retail partner to Cole Haan’s parent company Nike. It’s fitting that L.A.’s UNDFTD is taking delivery of the Lunarlon-fused wingtip, as the anticipation level for the … READ MORE
UNDFTD x fragment design x CONVERSE Chuck Taylor All Star | Release Info
Hiroshi Fujiwara of fragment design has obviously been pretty busy as of late, recently reuniting with the HTM collective. Staying under the Nike umbrella, this time around he’s linking up with subsidiary CONVERSE for the Chuck Taylor All Star pictured above. Eddie Cruz and the UNDFTD team … READ MORE
UNDFTD – Spring 2012 Collection Lookbook | Delivery 1
UNDFTD has given us the preview of the drops from the Spring 2012 collection in their lookbook. It shows a clear direction of the brand, incorporating the overall undefeated theme throughout their graphics. Also, their cut-and-sew pieces are looking as flawless as ever, facilitating those who want … READ MORE
UNDFTD x fragment design x CONVERSE Chuck Taylor All Star
On the heels of a couple of teaser images from streetwear impresario Eddie Cruz, we get something akin to a full reveal of the UNDFTD x fragment design Converse Chuck Taylor All Stars, courtesy of KB Lee, head of design for UNDFTD. What’s revealed are a gorgeous pair … READ MORE
UNDFTD x fragment design x CONVERSE Chuck Taylor All Star | Teaser
Having been in the same circle of creative types for a number of years, the only thing surprising about this upcoming collaboration is why it took Eddie Cruz and Hiroshi Fujiwara so long? Right off UNDFTD‘s successes with CONVERSE Poor Man’s Weapon, Cruz unveiled the yet to … READ MORE
UNDFTD x PUMA Clyde – Snakeskin Pack
UNDFTD and PUMA continue their long-standing relationship in the sneaker world with another take on the PUMA Clyde silhouette, this time with the Snakeskin Pack. The collection includes a premium leather upper with touches of suede near the laces while the iconic Puma claws dressed up in black … READ MORE
UNDFTD x PUMA Clyde Stripe Offs – Fall/Winter 2011 | Release Info
In welcoming the holiday season, or for those doing last minute Christmas Gift shopping, Los Angeles-base retailer UNDFTD will launch its UNDFTD x PUMA Clyde Stripe Offs this Friday, December 5th. As a follow-up to the design’s immensely popular introduction earlier this year, the Fall/Winter 2011 line-up … READ MORE


