Tag results for: Eric Avar

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Nike Kobe 9 Elite – Officially Unveiled

Flanked by Nike CEO Mark Parker and designer Eric Avar, Kobe Bryant unveiled his ninth signature basketball shoe earlier this evening at The Museum of Contemporary Art (MOCA) in Los Angeles. Designated as the Nike Kobe 9 Elite, the new edition features the latest and best performance … READ MORE

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Nike Vis Zoom Hyperflight – “Hologram”

In the pursue of speed, Nike designer Eric Avar aligned the very first Air Hyperflight with designs of running sneakers instead, which in turn altered the typical design process for basketball footwear. Now, Nike Basketball is on the path of changing the design game once again with … READ MORE

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Nike Basketball 1992-2012 Nike Hyperdunk+ 2012 (2012)

Nike‘s “20 Designs that Changed the Game,” in which the brand takes a look back at its most iconic basketball sneakers from the past two decades, concludes with a profile of the Nike Hyperdunk+ 2012. The creation of the shoe was the result of a concerted team … READ MORE

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Nike Basketball 1992-2012 Nike Zoom Kobe IV (2008)

In December 2008, NBA All-Star Kobe Bryant unveiled Nike‘s lightest basketball shoe to date, featuring a new low-cut design and a level of comfort capable of handling one of the most dynamic players in the world. This shoe, of course, was the Nike Zoom Kobe IV. When … READ MORE

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Nike Basketball 1992-2012 Nike Air Hyperdunk (2008)

It may be four years after its initial release, but the ┬áNike Air Hyperdunk deserves some attention even during these Olympic Games. Its place in Nike Basketball’s “20 Designs That Changed The Game” comes not only because of the technology this shoe brought to the game, but … READ MORE

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Nike Basketball 1992-2012 Nike Air Zoom Huarache 2K4 (2004)

Nike’s look back at “20 Designs That Changed the Game” takes us squarely to the contemporary era, focusing on a 2004 shoe that’s something of a sequel to 1992′s Nike Air Flight Huarache. According to lead designer Eric Avar, the idea behind the Nike Air Zoom Huarache … READ MORE

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Nike Basketball 1992-2012 Nike Air Hyperflight (2001)

Following on the heels of the technologically advanced Nike Shox BB4 released in 2000, Nike continued with the futuristic theme by designing a shoe that, as lead designer Eric Avar put it, would be exactly what Nike co-founder Bill Bowerman would make himself: the Nike Air Hyperflight. … READ MORE

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Nike Basketball 1992-2012 Nike Shox BB4 (2000)

Vince Carter‘s “dunk of death” during the United States’ match-up against France at the 2000 Summer Olympics in Sydney made Carter an icon. But looking closer at his amazing play you will soon find Nike‘s own hero strapped to his feet, the Nike Shox BB4. Released in … READ MORE

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Nike Basketball 1992-2012 Air Flightposite (1999)

Designed to match the long, fluid lines of a concept car and be a “seamless extension of your body,” Nike Basketball‘s Air Flightposite represents another milestone in the brand’s storied footwear history, which is the subject of today’s edition of Nike’s “20 Designs That Changed the Game” … READ MORE