Its been quite a hectic year for Japanese artist Tomokazu Matsuyama, or simply known as Matzu among his friends. After a succession of exhibitions, the Brooklyn-based painter ended the year with a new collaboration, this time with denim giant Evisu in celebrating the label’s 20th anniversary. Billed as “Make The Rules” project, Matzu created the “EVISU-Kirin” based on the mythical dragon-like creature and a sign of prosperity. A dash of East in subject and a hint of West in its acrylic execution, the painting will be a precursor to the limited Tomokazu Matsuyama x Evisu denim collection, set to launch in Fall and Winter of 2012. Meanwhile, Matzu is getting ready for a solo exhibition at Katzen Arts Center in American University next March. That will be follow by one in San Francisco’ Frey Norris Gallery in May and Los Angeles’ Mark Moore Gallery in September.
In celebrating their 20th anniversary, Japanese denim brand Evisu initiated the Make the Rules art project to showcase their famous denim as a medium for artists. One of the artists to participate in this project is London based graffiti and contemporary artist INSA. The finished piece is entitled Button Down, Back Up, which is a playsuit crafted from Evisu selvedge denim. INSA also hand printed his signature Graffiti Fetish patterns on the denim using bleach, accenting the feminine curves of the piece. In an effort to showcase his latest piece effectively, a custom designed metal mannequin was hand forged and welded to provide a rigid framework. Heart shaped oak base holds it all together and this piece is scheduled to be displayed at Make the Rules exhibitions in Evisu stores and parties worldwide.
Osaka based denim brand Evisu are celebrating their 20th anniversary by producing a custom designed item that is truly one of a kind. Warr’s in England was appointed the task of hand crafting the Kamome Sprinter Harley Davidson motorcycle, a combination of vintage styling and modern functionality. The meticulous detailing is a testament to the craftsmanship of both brands and Evisu denim accents can be found on through out the bike. Black, gold and chrome are key tones that make up the exquisite machine and this will be sold exclusively at Evisu store on Savile Row and Warr’s King’s Road showroom in London with an expected sale price in the vicinity of 35,000 GBP.
Evisu
9-10 Savile Row | Map
London W1S 3PF
Warr’s Harley-Davidson
611 King’s Rd | Map
London SW6 2EL
Jeans and kicks are like bread and butter– good kicks will amp up a trusted pair of blues and vice versa. The maker of some of the best fitted and highest quality denim, Evisu, understands this sartorial concept and has partnered up with Common Projects (the label which has catered best to the mature and sophisticated man who still enjoys the comfort and nostalgia of sneakers) to create a new capsule collection of simple, unadorned sneakers that will go with anything and everything. The collection spearheaded by Evisu’s Scott Morrison, consists of low-top and high top models and come in uncluttered monochrome shades of Navy, White and Black. As of other common projects sneakers, the only adornment are some characters and numbers printed on the side of the shoe which not only serves as a brand recognition point, but also gives the kicks a minimalist, deconstructed look.
Bring quality back this year and let it shine through without fuss and clutter. The collection will be available in Fall/Winter 2010, and sign up for a notification to be the first to know when it is available for purchase here.
Japanese denim label, Evisu, is well trusted for its experience in making well-fitted, quality denim that flatters in every possible manner. This season, the label extends its portfolio to include a newly evolved collection for men. The Spring/Summer 2010 Evisu collection for men is created with the merging of Evisu Mainline and Heritage collection, and takes inspiration from the label’s early nineties’ range, “Labor”.
Determined not to be out done by its Italian counterpart, Japanese premium denim label, Evisu, just introduced its own line of timepiece. The new collection, named EVISUISSE, a play on the words “Evisu” and “Swiss”. Each of the 12 timepiece is crafted by hand at the epicenter of premiere watch engineering, Bienne, Switzerland. A wide range of styles, from traditional analog form to contemporary hi-tech digital output, all include the industry standard Swiss ETA movement, sapphire coating lens, and marine grade stainless steel casing. The 3 automatic models: Suzuka – Gold, Shiro -White, and Shiro-Black, actually consist of Swiss self-widening 18 jewels movement with date, ticking at 21,600 times an hour. Water resistance range from 50 meter to 100 meter. All 12 models are now on sale at Evisu retail locations around the globe and its official international online store.
> Evisu International Online Store
More photos after the jump…
Previewed during the Milan Fashion Week for Men’s Ready to Wear, Evisu showcased its Spring/Summer 2009 collection for the Evisu Deluxe and Evisu Hertiage line. The design concept for 2009 borrowed heavily on historical context of East meets West. While most knew of Commodore Matthew Perry’s historical to Japan in 1852, the first of such scale by a foreign fleet in Japanese history at the time. A few could recall Kanrin Maru, the first Japanese sailing vessel to visit the United State in 1860. Inspired by the story, designers Evisu Deluxe took details from Japanese naval traditions, such as wide-leg cuffed pants and patch pockets, with updated silhouettes plus modern refinements. The fabrics all came from the Takisada Mills in Osaka, Japan, one with a 144-year history .
For the Evisu Heritage line, the key word is Tairyouki, or translated as big fish flag. Traditionally used by Japanese fishermen as a marker for bountiful catch, these brightly colored flags are still in use today as sign of good fortune. The same vibrant colorways can be found on the 2009 Heritage line as well.
Of course, one can’t forget Evisu’s extensive study on the art of denim manufacturing. It is no different in 2009 as the company introduce new selvage denims, including “No 13 LEFT”, accurate reproduction based on the earliest denim collection, from 1910 and onward, by Lee of USA
More photos after the jump…
In the grand tradition of bespoke goods, premium denim label Evisu and Dutch bike crafter Grand 1888 created this one of the kind cruiser bicycle last Fall. A “classically” created bike, each hand-crafted and include long forgotten details, such as a gold plackets on the mudguard. The frame, also hand-made, is crafted from tubular steel, then powder coated and rust proofed to be chip & rust resistance. The saddle is of original design, with each stamped with tanned cow hide cover and large black springs. The bicycle comes with LED rear light and headlight for safe night riding. An Evisu bike duffel in selvedge denim is included as well. For a good measure, each bike is individually numbered.
Originally retailed for US$ 4,449, the Evisu x Grand 1888 Bespoke Bike is currently on sale for US$ 2,225 at Evisu’s online store. And if you ordered within the US, shipping comes at no extra charge.
> Evisu x Grand 1888 – Bespoke Cruiser Bicycle
More photos after the jump…
After fruitless searches for quality vintage denims, Hidehiko Yamane set out to make his own from scratch with an antiquated loom he brought from the U.S. And in 1988, the brand EVISU was established. Now, well known world-wide as one of the label that launched the selvedge denim style, EVISU is setting up its first flagship store in the U.S.
Scheduled to open later this year, the new flagship store is located on Greene Street, at the heart of SoHo district of NYC. Just happened by chance, the store is right across the street from BAPE New York.
EVISU New York
92 Greene Street | 
Map
New York, NY 10012
More photos after the jump…
PUMA has re-launched with some amazing Evisu black denim. The new style features old school tattoo detailing and is available in PUMA concept stores across the country. The tone-on-tone Evisu brushstroke logo remains, and a sheen coating which gives the denim a more polished, finished look.
Available women’s styles include skinny leg, boot cut, straight fit and the cinch mini skirt. Men’s jeans are available in regular fit, slim fit, loose fit and boot cut.
PUMA – Union Square
33 Union Square West
New York, NY 10003
212.206.7761
More pics after the jump…
While visiting the DC Shoes booth at the Blue Tradeshow two weeks back I bumped into an old friend, Ioana who managed Recon when it was on Eldridge Street. She’s now at Evisu and along with Chad the Marketing Manager showed me a few things from the Evisu’s Spring 08 line. After growing at a fast pace the past few years and loosing focus, the company is going back to its roots and concentrating on its core business, denim, this upcoming Spring. The Evisu bag collection is pretty dope, they are all made with selvedge denim.
Check out the preview below…
For Autumn/Winter 07 Evisu Shoos pay tribute to their archive, firmly seeded in Japanese street culture. Evisu Shoos revisit their roots to create a footwear collection comprising of three main stories that are Evisu Shoos unique interpretation of classic sports styles. Classic techniques of Japanese drawing and brushwork have been used along with embroidered paneling.
 |
|
|
 | ||
|
|
