PROJECT Show New York – Fjällräven Spring 2013 | Preview
Fjällräven a sixty year old Swedish brand is introducing a new color to its Spring 2013 collection. Ochre is the new color which will be applied to most of its signature products including the above Greenland Jacket, pants and a large selections of bags and backpacks. And for … READ MORE
Ace Hotel x Fjällräven Kånken Backpack | Available Now
Designated after a little weatherproof fox living in the Arctic Circle, Fjällräven brand of accessories have been making an in-road in midst of warmer climate since its opened a stand alone boutique at the heart of Lolita, New York City. Following the collaborative retail effort from trendsetting … READ MORE
Freshness Week In Review: 8/16/2010 – 8/20/2010
New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to … READ MORE
Fjällräven – 50th Anniversary + Back To School Event
Fjällräven celebrates its 50th Anniversary this year alongside back-to-school in fall with a special one day only shopping event at its New York City store in SoHo. Alongside a fresh collection of classic Fjällräven Kanken backpacks (which features an edible foam pad designed to aid with survival in … READ MORE
