Tag results for: Frank the Butcher


Frank The Butcher/BAU x Reebok Insta Pump Fury

On the heels of last winter’s collaborative Reebok DMX Run, Frank the Butcher has teamed up once again with Reebok Classic, this time producing two new styles of the Reebok Insta Pump Fury. Launching under Frank’s BAU (Business As Usual) imprint, the retro runners feature a tonal … READ MORE

The Butchers Block - Greg Lucci of Gourmet Footwear Video

The Butcher’s Block – Greg Lucci of Gourmet Footwear | Video

Having extensive experience in the industry, Greg Lucci speaks openly about his career and establishment of Gourmet on the newest issue of The Butcher’s Block. Working at adidas for almost 20 years, Lucci had the opportunity to understand the ins-and-outs of product design and footwear design, as … READ MORE


Frank The Butcher/BAU x Reebok DMX Run

Still dripping with freshness, the latest Reebok DMX Run is straight off the butcher’s block, presenting a premium make-over for this 10|15 collaboration. Named for the number of years the model has been off the market since its recent re-release, the DMX Run 10 “10|15″ is the … READ MORE


Frank the Butcher x Reebok Classic Leather Lux | Release Info

Frank Rivera, aka Frank the Butcher, has been a creative force in Boston — and the streetwear landscape at large — for years now, and this upcoming collaboration between the industry vet and Reebok is appealingly understated. The duotoned Classic Leather in khaki/navy is riddled with a … READ MORE


The Butcher’s Block – Mega of Black Scale | Video

Evolution of an independent label into an international brand is a phenomenal aspect of our streetwear industry. Frank the Butcher interviews his long time friend, Mega from Black Scale, as the 2013 premiere episode of The Butcher’s Block. The pair delves into the development and growth of … READ MORE


Boylston Trading Company x New Balance 1600 “Liberty, Justice & Freedom” Pack

The New Balance 1600 silhouette is built perfectly for collaborations just as it is for running comfort. Boylston Trading Company agreed, joining with the American brand for a summer collection entitled the “Liberty, Justice, and Freedom” Pack. All three pairs – the red, the white, and the … READ MORE


DISTINCT LIFE x Detroit Denim Co. for Boylston Trading Co.

The Boylston Trading Co. offers up a new pair of jeans from Michigan’s own DISTINCT LIFE and the Detroit Denim Company, marking the first collaboration between the two Great Lakes State brands. Started by the co-owner of Detroit’s first exclusive sneaker boutique,Burn Rubber, Rick Williams‘s DISTINCT LIFE Dry Goods focuses on expanding … READ MORE


BOYLSTON TRADING COMPANY x adidas Originals Forum Crest Hi

The way Frank the Butcher tells it, the Forum Crest Hi from adidas was a shoe that immediately caught his eye when he saw them being worn by hustlers from around the block. Young and impressionable, Frank didn’t see the embroidered gold crest as a decorative element … READ MORE



Anyone paying any kind of attention to the leading players in premium menswear has heard of Boston’s Boylston Trading Company by now. If not, it’s the new project by spearheaded by Frank the Butcher, who draws on long experience from his time as creative director at Concepts, … READ MORE


LEXDRAY x Boylston Trading Co. Pop-Up Shop @ Reed Annex | Opening Recap

Premium bag specialist LEXDRAY hosted a special preview event this past Thursday evening for its pop-up shop at the Reed Space Annex in New York. The temporary storefront is open through the weekend, functioning as a showroom for the brand’s collaborative FLG Collection with the soon to be … READ MORE