Jeremy Scott – Spring/Summer 2013 “Arab Spring” Collection
Clearly drawing inspiration from the Middle East, Jeremy Scott‘s “Arab Spring” Spring/Summer 2013 collection features plenty of animal prints and premium black leather, but the overriding motif is gold. It’s seen on everything from flowing makeshift veils to crewneck tees, as well as women’s leggings and a … READ MORE
FRUITION x Nike Sportswear – RTW Collection
Las Vegas boutique Fruition ”warp speeds” women’s Nike Sportswear through its distinctive prism, creating the Ready to Win collection featuring new silhouettes with exaggerated proportions. Standouts from the collection include a Denim Leather Moto Jacket with denim body and black leather sleeves; Heather Tri-Blocked Tank in heathered grey … READ MORE
UNKNWN – Interview with Chris Julian | Video
“…more than anything, UNKNWN is a modern educational platform…” Just ahead of its highly anticipated opening, netizens get the opportunity to see (and hear) the story behind UNKNWN courtesy of Creative Control. A retail effort by Samantha Jo Alonso, Chris Julian, both of FRUITION Las Vegas fame, … READ MORE
UNDFTD – Mission I’m-Possible | San Francisco
This coming Sunday Nike will host their Women’s Marathon in San Francisco. Coinciding with the marathon is the Mission I’m-Possible/Nike Sportswear Run the Runway event organized by Samantha Jo Alonso in conjunction with Undefeated SF. Alonso and her Runway Crew will be taking on the 26.2 mile … READ MORE
DW by Kanye West | Offically Announced
The wait will finally be over tomorrow. In what could be the most anticipated, if not the highlight, of Paris Fashion Week, Kanye West will unveil his fashion line for women. Simply named “DW”, as in Donda West, West’s late mother who was so crucial in his … READ MORE
Fresh Celeb: Lil’ Wayne – Jeremy Scott x Fruition Crewneck Sweater
Bart Simpson meets Fresh Prince meets Jeremy Scott meets Lil’ Wayne– sounds like a psychedelic sartorial trip? Perhaps so, as rapper Lil’ Wayne (who had recently been released from Riker’s Island) outfitted himself in a Jeremy Scott x Fruition crewneck sweater, featuring Bart Simpson sporting a Fresh … READ MORE
Freshness Week In Review: 27/09/2010 – 01/10/2010
Perhaps after this past week, Steve Jobs should be worried. Very worried. Because while it is no longer alone in the tablet market, its cellular competitor, Blackberry, has announced its new tablet, the Blackberry PlayBook, which proves to be a strong contender in the market currently dominated … READ MORE


