Tag results for: Gatorade

Gatorade Pays Tribute to Derek Jeter With New Ad

September 28 represents the end of an era for baseball, as the date marks Derek Jeter’s last game as a New York Yankee. Gatorade salutes the Captain with a new 90-second ad that’s sure to resonate emotionally with Yankee fans the world over. Filmed in black and white, …

Gatorade x KRINK – “Bold and Intense Flavors” Fierce Collection | Recap Video

With the summer heat ticking up the thermometer, thee New York City artist KRINK and Gatorade took the streets and courts to roll-out new flavors from the sports drink maker. A mix of street art and and street ball, the “Expression of Bold and Intense Flavors” event …

Behind the Scenes with Krink | The Fierce Collective by Gatorade

Representing the point where “sport and art collide,” the Gatorade Fierce Collective is made up of nine creators, each of whom have been enlisted to capture the essence of the new Gatorade Fierce line. The latest project sees visionary street artist Craig Costello, aka KRINK or KR, …

Gatorade – The Lightning Bolt | Video

The latest promotional clip from Gatorade, entitled “The Lightning Bolt,” tells the story of the sports drink’s evolution, starting with the very first bottle of Gatorade to come out of the University of Florida labs in 1965. Created at the behest of the school’s coaching staff, the …

Nigel Sylvester x Gatorade – All Day Sessions: Bay Area | Video

Gatorade‘s “All Day Sessions” video series takes us to San Francisco, CA, where BMX rider Nigel Sylvester spends a gloriously sunny day bombing hills in the city, culminating in an evening group ride that ends at Benny Gold‘s shop in the Mission District. Soundtrack courtesy of Dom …

Gatorade Inside the Edge: Nigel Sylvester | Video

In a video created by Gatorade, professional BMX rider and Queens native Nigel Sylvester describes in his own words what it’s like to ride through New York’s concrete canyons. The artfully shot black and white clip clocks in at two minutes and shows Nigel as he negotiates …

Nigel Sylvester x Gatorade – All Day Sessions: New Orleans | Video

In the need for a quick visitor’s guide to the “Big Easy”? Just take a look at the second episode of Gatorade‘s All Day Sessions as BMX rider Nigel Sylvester strode down the French Quarters of New Orleans. Along with friend Ralphy Ramos and on the backdrop …

Gatorade x Nigel Sylvester – All Day Sessions | Video

Gatorade is starting a new series of video documentary entitled All Day Sessions. The series aims to follow BMX riders on their journey through out different cities and the first video captures Nigel Sylvester and Ralphy Ramos on the streets of Miami. The raw street riding styles …

Nigel Sylvester x Gatorade – Making Moves Since ’87 Box Set

A short relief from the stifling summer heat of New York City when an unmarked Gatorade package arrived in Freshness office yesterday evening. More questions than answers when we peeked inside – no more or less than a brief case with 5 familiar insignias of Gatorade, New …