Gatorade – The Lightning Bolt | Video
The latest promotional clip from Gatorade, entitled “The Lightning Bolt,” tells the story of the sports drink’s evolution, starting with the very first bottle of Gatorade to come out of the University of Florida labs in 1965. Created at the behest of the school’s coaching staff, the … READ MORE
Nigel Sylvester x Gatorade – All Day Sessions: Bay Area | Video
Gatorade‘s “All Day Sessions” video series takes us to San Francisco, CA, where BMX rider Nigel Sylvester spends a gloriously sunny day bombing hills in the city, culminating in an evening group ride that ends at Benny Gold‘s shop in the Mission District. Soundtrack courtesy of Dom … READ MORE
Gatorade Inside the Edge: Nigel Sylvester | Video
In a video created by Gatorade, professional BMX rider and Queens native Nigel Sylvester describes in his own words what it’s like to ride through New York’s concrete canyons. The artfully shot black and white clip clocks in at two minutes and shows Nigel as he negotiates … READ MORE
Nigel Sylvester x Gatorade – All Day Sessions: New Orleans | Video
In the need for a quick visitor’s guide to the “Big Easy”? Just take a look at the second episode of Gatorade‘s All Day Sessions as BMX rider Nigel Sylvester strode down the French Quarters of New Orleans. Along with friend Ralphy Ramos and on the backdrop … READ MORE
Gatorade x Nigel Sylvester – All Day Sessions | Video
Gatorade is starting a new series of video documentary entitled All Day Sessions. The series aims to follow BMX riders on their journey through out different cities and the first video captures Nigel Sylvester and Ralphy Ramos on the streets of Miami. The raw street riding styles … READ MORE
Nigel Sylvester x Gatorade – Making Moves Since ’87 Box Set
A short relief from the stifling summer heat of New York City when an unmarked Gatorade package arrived in Freshness office yesterday evening. More questions than answers when we peeked inside – no more or less than a brief case with 5 familiar insignias of Gatorade, New … READ MORE
Gatorade Go All Day – Nigel Sylvester in Japan | Video
This qualifies as commercial content that is also worth watching. You’ve probably seen some of Gatorade’s “Go All Day” campaign, which was in heavy rotation over the Summer with a series of videos following athletes as they went through their day, doing their sport. One of the … READ MORE
Replay – ‘We Can Do it Now’ – Common, Lupe Fiasco, Jennifer Hudson, No I.D.
In collaboration with season 3 of Replay on Fox Sports Net, this new track features some of the finest in music (all of whom whom hail from Chicago)–Common, Lupe Fiasco, Jennifer Hudson–with a track called “We Can do it Now,” produced by No I.D. A blues guitar … READ MORE
Nigel Sylvester x Gatorade – Go All Day: The Afternoon Episode | Video
What happens after an epic night, and the morning after? According to the last and latest installment from Gatorade and Nigel Sylvester’s short video campaign, “Go All Day“, Sylvester gets some electrolytes down, and perhaps, only in the life of Nigel Sylvester will one chance upon hip-hop … READ MORE
Nigel Sylvester x Gatorade – Go All Day: The Morning Episode | Video
It was a night of mayhem– tricking out on bikes, getting the groove on at a grimy but extremely cool local bar on the Lower East Side, and, that’s right, finished a photo shoot. What happens the morning after? For Nigel Sylvester, a night of mayhem does … READ MORE
