Tag results for: Heineken100

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#Heineken100 x RTH Ponchirt

October saw the 2014 #Heineken100 program kick off with a city tote from Parabellum, and this month’s followup takes the form of a special-edition Ponchirt from RTH. Designed in partnership with #Heineken100 Creative Director and Union Los Angeles owner Chris Gibbs, the pullover is a cold-weather version of the … READ MORE

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Heineken100 Year Five: Parabellum Tote

Together with the one and only Chris Gibbs, proprietor of the influential store UNION Los Angeles, brewer Heineken just launched its “#Heineken100” initiative for 2014. A celebration of creativity and craftsmanship, the 2014 edition will be including essential collaborators, including Parabellum, a maker of premium leather goods … READ MORE

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Heineken x NEIGHBORHOOD – #Heineken100 Denim Collaboration Collection

A partnership between subculture and mainstream, East and West, Heineken introduced its new #Heineken100 Denim Collection with none other than Japanese fashion brand NEIGHBORHOOD. Curated by Chris Gibbs, owner of UNION Los Angeles, who also headed the #Heineken100 project as its Creative Director, the collaboration features indigo … READ MORE

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Heineken 100 x Union LA x Mark McNairy – Saddle Shoe

The Heineken 100 influencer program is now in its third year, continuing to identify and celebrate various tastemakers who represent Heineken’s “Man of the World” platform. The latest project from the 2012 edition of the program comes courtesy of renowned designer Mark McNairy and premium L.A. based … READ MORE

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Heineken x ANDROID HOMME 2.5 Propulsion – Heineken 100 Edition

Join photographer Mel D. Cole (aka Village Slum) for a private evening at Los Angeles’ Martha Otero Gallery as Heineken launches the latest collaboration with footwear maker ANDROID HOMME. Based on ANDROID HOMME 2.5 Propulsion, a signature style sneaker mode of the brand, the special collaborative edition … READ MORE

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Heineken x TSOVET – Heineken100 Watch

Influencing, seeding, coolhunting, tastemaking – whatever you call it, it’s a part of doing business these days. No matter how jaded you are about companies trying to generate buzz or market share, one thing is undeniable: when corporations bankroll creative projects, the results can be excellent. As … READ MORE

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Heineken100 Blackout New Era Snapback

Members of the Heineken100 should have gotten this nice little package already, in the box is a blacked out Heineken x New Era snapback featuring the beer makers bottle label blacked out. Some of you might remember the previous awesome package with t-shirt Freshness did with Heineken … READ MORE