Heineken 100 x Union LA x Mark McNairy – Saddle Shoe
The Heineken 100 influencer program is now in its third year, continuing to identify and celebrate various tastemakers who represent Heineken’s “Man of the World” platform. The latest project from the 2012 edition of the program comes courtesy of renowned designer Mark McNairy and premium L.A. based … READ MORE
Heineken x ANDROID HOMME 2.5 Propulsion – Heineken 100 Edition
Join photographer Mel D. Cole (aka Village Slum) for a private evening at Los Angeles’ Martha Otero Gallery as Heineken launches the latest collaboration with footwear maker ANDROID HOMME. Based on ANDROID HOMME 2.5 Propulsion, a signature style sneaker mode of the brand, the special collaborative edition … READ MORE
Heineken x TSOVET – Heineken100 Watch
Influencing, seeding, coolhunting, tastemaking – whatever you call it, it’s a part of doing business these days. No matter how jaded you are about companies trying to generate buzz or market share, one thing is undeniable: when corporations bankroll creative projects, the results can be excellent. As … READ MORE
Heineken100 Blackout New Era Snapback
Members of the Heineken100 should have gotten this nice little package already, in the box is a blacked out Heineken x New Era snapback featuring the beer makers bottle label blacked out. Some of you might remember the previous awesome package with t-shirt Freshness did with Heineken … READ MORE


