HUF x Haroshi x DLX   Opening Ceremony Recap | Video

Japanese sculpture artist Haroshi took approximately six months to produce all of the artwork for HUF. Haroshi and his works were welcomed with open arms at the HUF x Haroshi x DLX opening ceremony. The event was attended by many skaters and guests, filling up the large warehouse venue. While the guests enjoyed the artwork, live performances were provided, courtesy of , Money Mark, Ray Barbee and Fredo Ortiz. To wrap up the night, they had a high ollie contest using the fire hydrant sculpture, which was gradually made higher as the competition went on. Check out the video recap, which was shot and edited by Martin Reigel, after the jump.

by: | January 24, 2012
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HUF x HAROSHI x DLX | Exhibition Recap

The big buzz surrounding the HUF x HAROSHI x DLX team up finally came to a head this weekend, culminating in the event opening over the weekend out in LA. ’s trademark approach of recycling skateboard decks into sculptures was on full display, with a range of pieces representing riders like Dennis Busenitz, Peter Ramondetta, , and even the man himself . The show definitely stands as a testament to the insane craftsmanship of Haroshi, as the artist is seemingly able to wrought the planar surface of a deck into any shape. Follow us after the jump for a gallery of shots from the event from Bobby Hundreds.

by: | January 10, 2012
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HUF x HAROSHI x DLX   Capsule Collection + Website Launch

Over the weekend, HUF launched a special website for the HUF x Haroshi x DLX collaboration project. To our surprise, the website not only featured the amazing sculpture works by Japanese artist Haroshi, but there were various apparel, caps and shoes on the site as well. The capsule collection further invited fellow skateboard brands Real Skateboards, Spitfire and Krooked to take part in the project. Graphics on the t-shirts, hoodies, caps and shoes are inspired by the multi-colored wood that makes up a skateboard deck. Head over to the micro website to pick up these items before they are all gone.
by: | January 9, 2012
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HUF   F@CK IT! Pack

Some days can be overwhelmingly great, yet there are times when you feel that things can not possibly get any worse but they do. HUF have designed a collection of items for the latter times, making it a perfect way to express your feelings towards the world. The ‘Fuck It!’ Pack is made up of three 5 panel snapback caps and three t-shirts, each piece revolving around a military themed design. The body of the snapback caps are made from three different camouflage patterned fabrics which are set off by suede visors with 7 oz. canvas under-visor. All caps prominantly displays the ‘Fuck It!’ patch on the front panel and the same graphic is screen printed on the front of the t-shirts as well. These items are sold exclusively on the HUF online store right now.

by: | January 6, 2012
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HUF x HAROSHI x DLX – Collaboration Teaser 3 | Video

With all the teaser videos being released for the HUF x Haroshi x DLX collaboration that launches this weekend, the anticipation is definitely building up. In this latest video, the extent of craftsmanship which goes into each sculpture and piece of artwork is displayed. Haroshi has worked on six original pieces that are all constructed from used skateboard decks. As far as we can see, the pieces included in the drop are a custom-made guitar, Zinger skateboard, giant skateboard wheel with skateboard wheels as bearings, a lion head with moving eyes, a -inspired sculpture and the 3D arm. Don’t miss out this opportunity to own a one-of-a-kind piece of artwork.

x x – Unveiling
545 S. Clarence Street | Map
Los Angeles, CA 90023

Event Date: January 7th, 2012 (Saturday)

RSVP: haroshi_rsvp@hufworldwide.com

by: | January 4, 2012
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HUF x HAROSHI x DLX | Preview + Event Info

HUF will be hosting an opening reception in L.A. for the upcoming HUF x DLX x Haroshi collaboration. Two skate institutions with roots in San Francisco, along with an artist whose medium is compressed skateboards, have come together on a unique project that blends skateboarding with artistry. The reception, scheduled for January 7th, will showcase the unveiling of six original works created by exclusively for the collaborative venture, as well as live musical performances by Tommy Guerrero, Money Mark, Ray Barbee and Fredo Ortiz. RSVPs for this free event should be directed to haroshi_rsvp@hufworldwide.com. For more information click through to see the official event flyer.

x HAROSHI x – Unveiling
545 S. Clarence Street | Map
Los Angeles, CA 90023

Event Date: January 7th, 2012 (Saturday)

RSVP: haroshi_rsvp@hufworldwide.com

by: | December 30, 2011
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HUF x Agenda x Flexfit   Agenda Limited Edition Cap

It looks like streetwear and action sports trade fair Agenda Show is teaming up with HUF on some Flexfit snapback caps. The limited edition caps will be sold exclusively at the in Long Beach next year. HUF does not like to over-complicate their designs, and this collaboration effort is no different. On the front panels, a capital A is embroidered in a white serif font, surrounded by twelve stars forming a circle around it. The navy body is highlighted by a red button on top and the traditional green under-visor.  On the back, there is an embroidery reaffirming the partnership on top of the tone-on-tone plastic snapback adjuster. Be sure to get there early on January 5th and 6th, as these will be sold in limited quantities.

Agenda Show Long Beach

Long Beach Convention Center | Map
300 E. Ocean Blvd.
Long Beach, CA 90802

by: | December 22, 2011
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HUF x Haroshi x DLX   Collaboration Teaser 2 | Video

Japanese artist Haroshi chooses an interesting medium to work with: he takes used skateboards and makes sculptures by reshaping them and re-bonding them together. San Francisco’s own HUF and DLX are working together with on a collaboration project. The secret project is planned to be unveiled sometime in January next year. Here is the second installment of the teaser video series, shot on location at ’s studio in Tokyo. If his past works are any indication, this collaboration project should be awesome, and Haroshi could deliver a jaw-dropper. Watch the full teaser video after the jump.
by: | December 12, 2011
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HUF   Holiday 2011 Collection Lookbook

The San Francisco native brand HUF left their home turf to execute the lookbook of their current Holiday 2011 collection. In fact, the team jumped on a plane, with the shoot taking place in Cappadocia, Turkey. Photographer Brian Kelley documented HUF team members Brad Cromer, Dan Plunkett and Dan Zvereff in the vast terrain that is Turkey. The washed-out colors of the environment work well against the dark tones of the Holiday garments. All of the pieces are already available at stores and on their online shop. Check out the full lookbook after the jump.
by: | December 5, 2011
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HUF x HAZE   Capsule Collection Lookbook | By Brian Kelley

Known for his broad brush strokes of paint on canvas, it was more than fitting for photographer Brian Kelley to document the creative process, in black and white, of graffiti artist HAZE at work in his studio. Currently available for purchase thorough HUF‘s online store, the capsule collection by both and reminisced the simple designs of old.  Consists of graphic tees, snap-back caps, and the ubiquitous skate deck, all donned with the word “” in various styles by .  Some are familiar, others not so much, but all are glimpses of an artist’s progression from the seedy streets to the gallery scenes.

by: | November 15, 2011
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HUF x HAZE Capsule Collection   Holiday 2011
For Holiday 2011, longtime cornerstone of the SF/LA skate scene has released a capsule collection featuring the artwork of seminal NYC graffiti artist Eric Haze. was behind one of the iconic tags of the 1970′s in New York, and rose through the 1980′s to become one of the most prolific and respected street artists in the world. As graffiti matured and was adopted by the gallery set, evolved too – opening his own design studio in 1986 to express the vitality and grit of street culture through graphic design. Haze went on to launch a clothing line of his own in 1993, which was a precursor to the streetwear boom of subsequent years. After all this time, his clean and iconic hand style is as relevant as ever, and refreshingly simple and attractive – which makes it a great compliment to Huf’s own clean perspective on streetwear. The collection consists of a series of three t-shirts, snapback hats, and a vibrant skate deck, all available now at HUF. It’s a solid collection for any HUF fan, and there are some must-cops for HAZE fans. Check out the collection after the jump, and go to HUF to buy.

by: | November 13, 2011
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HUF Footwear   Holiday 2011 Collection

HUF is still going strong, its longevity owing to founder ’s unwavering vision and commitment to growth. In the summer of 2010 launched its own footwear line, realizing a goal that Keith had for the brand since the very beginning. The inaugural collection reflected Keith’s background as a pro skater and avid sneaker enthusiast, combining both skate functionality with a classic lifestyle aesthetic. That spirit lives on in the footwear lineup for Holiday 2011, which introduces a new model, the Cooper in beeswax premium leather, along with fan favorites like the 1, Choice, Hupper, and Tahoe. The collection is available now through ’s online store.

by: | November 1, 2011
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