HUF Summer 2012 Lookbook
Born and raised on the streets of the Bay-area, Keith Hufnagel’s skate lifestyle brand, HUF, has not failed year after year to deliver hot apparel and this year’s Lookbook doesn’t disappoint. Shot on the streets of New York, the Lookbook captures HUF’s simple, yet creative tees, tanks, … READ MORE
HUF 10th Anniversary – Photo Tee Series By Bryce Kanights
The fourth photographer to grace the HUF 10th Anniversary Photo Tee Series is none other than the incredibly talented skateboard photographer, Bryce Kanights. Keith Hufnagel and Bryce Kanights call San Francisco home, and this t-shirt features a photo taken right on their home turf. This monochromatic photo … READ MORE
HUF – Plantlife Socks
The popular Plantlife Socks are back from HUF, and these brand new colorways are sold exclusively on their online store. There are six socks produced this time, consisting of three black socks, two pastel socks, and a pair of white socks. Mint, pink, and yellow leaves detail … READ MORE
HUF – City T-Shirt Series
From time to time HUF surprises us with capsule online collections, and here we look at their latest City T-shirt Series. Sold exclusively on their online shop, the trio of t-shirts pays homage to three cities, San Francisco, New York, and Los Angeles, which have shaped Keith … READ MORE
HUF – Caps Collection – Summer 2012 | Available Now
During HUF‘s heyday when Keith Hufnagel’s namesake brand had two locations within a few feet of each other on San Francisco’s Sutter Street, a new drop of HUF fitteds regularly drew lengthy lineups. Those days may be long gone, but HUF is still releasing quality headwear that … READ MORE
HUF – Apparel Collection – Summer 2012 | Available Now
HUF‘s Summer 2012 apparel collection is made up of a good mix of warm weather essentials, featuring just about every HUF trademark we’ve come to associate with the Dirtbag Crew, from their highflying “Plantlife” motif to the “Die Hippie Scum” tagline to the brand’s long-running script logo. … READ MORE
HUF Summer 2012 Fuck It Pack
New for Summer 2012 from skate brand HUF is the colorfully named Fuck It Pack, a collection of headwear made up of bucket hats and snapback caps. Each style is finished in three different varieties of camo — granite, sahara and tiger — and adorned with a … READ MORE
HUF 10th Anniversary – Photo Tee Series By Mike O’Meally
Already in its third installment, HUF is launching a new t-shirt from the 10th Anniversary Photo Tee Series. Just like the previous two photographers, Joe Brook and Lance Dawes, Australian photographer Mike O’Meally has worked for SLAP and Thrasher Magazine as well. For this special anniversary collection, … READ MORE
HUF Summer 2012 Footwear
HUF’s Summer 2012 Footwear collection has just arrived with an array of kicks to outfit you for almost any occasion throughout the season. To kick off the release, HUF is offering a free pair of HUF Plantlife Socks with each purchase of footwear made between now and May 31, but … READ MORE
HUF – 420 Pack With Kristina Rose – 4/20 Offerings
Base out of San Francisco and relatively close to the Haight-Ashbury district, its only nature for HUF to represent the cannabis subculture with its very own 420 Pack. The release includes select items from HUF’s Plantlife Collection – volley, pocket tank, box tee, and a special set … READ MORE


