Tag results for: ICNY

Boon the Shop x ICNY Customization Laboratory Event Recap

Last month, New York-based alternative sportswear brand ICNY made the trek to South Korea to team up with premier menswear retailer Boon the Shop. Together, they hosted a special Customization Laboratory Event through which customers were enjoyed a unique opportunity to personalize T-shirts with ICNY founder and designer Mike Cherman. Shoppers were provided with …

Boon the Shop x ICNY Customization Laboratory

ICNY will be traveling from NYC to Seoul next week for a special customization event with Korean retailer Boon the Shop. During the Customization Laboratory event, which is scheduled to run on May 30 and May 31, shoppers will have the opportunity to personalize T-shirts by choosing from an array …

ICNY x monkey time Capsule Collection

ICNY has partnered with the United Arrows sub brand monkey time on a limited capsule collection, one that combines the aesthetic of the Japanese menswear specialist and ICNY’s signature reflective elements. The prevailing design motif here is a minimalist approach that uses all white garments adorned with ICNY patterns rendered in 3M silver …

ICNY Unveils Exclusive Apparel for the Red Hook Crit Fixed Gear Race

What started as an illegal bike race among fifteen or so friends through the streets of Brooklyn’s Red Hook neighborhood has now become the biggest fixed gear race in the world. Tomorrow will see hundreds of competitors from around the world gather for the event, and ICNY is outfitting …

ICNY Spring/Summer 2015 Delivery 2 Lookbook

ICNY has unveiled its second delivery lookbook for Spring/Summer 2015. Highlighted by the brand’s signature reflective detailing, the looks are Inspired by the formative years of founder and designer Mike Cherman, who grew up riding BMX bikes and exploring the woods as a child in the mid-1990s. Those activity-filled days …

ICNY Spring/Summer 2015 Collection Lookbook

ICNY, the New York-based sportswear brand that specializes in reflective finishes, has unveiled the lookbook for its newly launched Spring/Summer 2015 collection. And while reflective 3M plays a prominent role throughout the seasonal range — including a new four-way stretch application on the brand’s signature socks, making …

PUMA x ICNY Faas 100 “Heartbreaker” | Release Info

After bringing you a preview and a campaign film, we’re finally given a proper look at the upcoming PUMA x ICNY Faas 100 “Heartbreaker”. The collaborative sneaker is decorated in a bold crimson red upper made in panels of mesh and leather and features ICNY’s signature reflective …

PUMA x ICNY Faas 100 “Heartbreaker” – Campaign Film

We gave you a preview of the PUMA x ICNY Faas 100 “Heartbreaker” yesterday and today, we bring you a short campaign film that shows the sneaker in action. Shot in the streets of Brooklyn, New York, the video features an athlete getting ready for an early …

PUMA x ICNY Faas 100 “Heartbreaker” | Preview

Alternative sportswear brand ICNY first came about in 2012 after designer Mike Cherman was hit by a car while riding his bike. He aimed to create stylish yet functional clothing that provided safety by increasing visibility so he utilized reflective materials on key areas of his apparel …