Irie Life x New Era – Irie Hotel Cap
Japanese street wear brand, Irie Life, is rooted in reggae music, and its roots are expressed well in the latest Irie Hotel Cap. The custom designed fabric is the new textile for this season and it is printed with a row of hotel window that shows different faces … READ MORE
MASTERPIECE x Irie Life – Mods Coat
Both MASTERPIECE and Irie Life are not only inspired by reggae music, but the founders of each brand live the reggae lifestyle by actively participating and organizing reggae events. The Irie Life brand is run by members of the two largest reggae units, Sami-T from Mighty Crown … READ MORE
Stussy x Fire Ball x Irie Life – Zero T-Shirt
Stussy is a busy brand with its long tentacles stretched and dipped into numerous scenes and cultures. Anyone who is familiar with Japanese Reggae scene would have heard of Fire Ball and the affiliated apparel brand Irie Life. The three brands got together to make a triple … READ MORE


