Tag results for: Jason Petrie


Nike Basketball Designer Apologized for Insensitive Twitter Comment on Derrick Rose’s Injury

In our ever interconnecting world and a 24/7/365 presence on the virtual-sphere, we’re all bound to make a mistake or two. It really all comes down to when. For Jason Petrie, the lead footwear designer at Nike Basketball and the architect behind LeBron James‘ signature line, that … READ MORE


Nike LeBron 9 – Behind The Scenes | Video

“…derived from this notion of unapologetically innovative…” exclaimed Charles Williams, the Senior Product Line Manager for Nike Basketball, during a recent discussion of the new Nike LeBron 9. Uncompromising performance, LeBron James‘ 9th signature footwear centers largely on the fact that James is a player of many … READ MORE


Nike LeBron 9 – Officially Unveiled

A signature edition is also a platform for experimentation. The new Nike LeBron 9 is no different. The first within Nike Basketball product range to have both Flywire and Hyperfuse constructs rolled into one, LeBron James‘ 9th signature edition once again redefine basketball sneaker designs. Catered to … READ MORE


Nike LeBron 9 – “Fire Lion” China Exclusive Edition | Detailed Look

In part as a “thank you” to the unwavering support from its Chinese fans, Nike and Nike Basketball will launch a China Exclusive Edition of its Nike Zoom Air┬áLeBron 9 . Also known as the “Fire Lion” Edition, this newest LeBron James signature includes the best of … READ MORE


Nike Festival of Sport – Kicks Lounge Session

Produced by: Dan Hwang Written by: Poe In a market where demands often outpaced supplies, opportunities to see an actual products are rare and few. In order to facilitate a better understanding of every shoe and the design stories behind them, Nike as well as Jordan Brand … READ MORE