Like a lot of us, AJ Dimarucot has been inspired by the Jeremy Lin story, but the designer and basketball fan has taken his interest several steps further by developing a logo and brand identity around the New York Knicks point guard. AJ describes the unofficial project … READ MORE
It’s no secret that Spike Lee is a New York Knicks fan or that the phenomenon that is Jeremy Lin is just crazy, even with an end to their eight-game winning streak. So what better way to cement the impact that Lin has had on the franchise … READ MORE
With Jeremy Lin taking to the court for the BVAA Raising Stars Game at Amway Center, he will also be wearing his very own signature footwear, a pair of Nike Zoom Hyperfuse Low iD specifically created for the New York Knicks point guard. Low fit for responsiveness … READ MORE
Was there ever any doubt that Jeremy Lin would eventually be outfitted in his own PE? Nike made it more and more clear that he had their full support when they recently re-upped his contract, a move that was quickly followed by them dropping an official Linsanity … READ MORE
Linsanity shows no sign of abating, and the NBA and Jeremy Lin’s corporate sponsors are waging a full-court press to capitalize on popularity of the second-year New York Knicks point guard. He was a late addition to the 2012 NBA All-Star Weekend in Orlando (rightfully so) as … READ MORE
Nike To Officially Join “Linsanity” – Nike Basketball Extends Jeremy Lin’s Contract and a Hyperfuse 2011 P.E.
A raise to stardom that caught even the most seasoned sports reporters off guard, the success of Jeremy Lin reached a culmination of sort today as Nike extended its contract with the New York Knicks point guard. An extension to the original 2010 contract Lin signed after … READ MORE
Jeremy Lin’s ascendance has been so meteoric — in an already compressed NBA schedule — that there are multiple ongoing narratives surrounding the New York Knicks point guard by way of Harvard and Palo Alto High. Most pressing for Knicks fans are the ramifications for Melo’s return … READ MORE