The latest spokesperson to hit the performance market with new technology is not the Jersey Shore crew for Reebok Zig Tech, but the fictional, has-been baseball pitcher-turned-middle school gym teacher, Kenny Powers (played by Danny McBride), from HBO’s Eastbound & Down for K-Swiss’s Tubes. The new K-Swiss … READ MORE
Classics will remain relevant because they are classics. However, a revival of the iconic does not always have to come in collaborations or revamps. Sometimes, a fresh perspective will do just the trick without putting risky changes to the beloved. California heritage sports label, K-Swiss does just … READ MORE
Last Wednesday, Freshness joined the hip NYC crowd at Skyline Gallery for the K-Swiss Spring 2010 Collection showcase. The consummate California sports brand put on a runway event, “Play Nice” as a celebration to kick off U.S Open and a nod to the brand’s roots in tennis.
If you have been to the space of Partners and Spade on Great Jones Street off Bowery in NYC, you will know how off beat and quirky Andy Spade and Anthony Sperduti (founders of the store) are. And if you know how special and odd these two … READ MORE
K-Swiss x atmos – Classic LX Hi – Black As NYC’s Harlem neighborhood undergoes another Renaissance in the recent years. Athletics footwear label K-Swiss is paying tribute to the original Harlem Renaissance that took place in 1920s. Together with Japanese retailer atmos, its flagships in both Harajuku … READ MORE
A now graduate of the famed design school, Central Saint Martins, the Swedish-born Julia Hederus took from her fascination with architecture and toy building blocks LEGO into themes for her graduation presentation in the 2007 London Fashion Week. During which she approached K-Swiss and created block-like footwear … READ MORE
After sponsoring the K-Spray tour for the past two years, K-Swiss marks its commitment to the stencil art community by introducing the Logan Hicks-designed shoe. This project marks a joint venture between Logan Hicks, K-Swiss, Evil Monito, and Blackbooks Stencils. The shoe features faux croc leather, a … READ MORE
K-Swiss’ K-Spray Phase 2 Asia Tour stopped by Taiwan Tuesday night. The event was held at outside of In-House lounge with live stenciling by FREMANTLE and live shoe customization by GRAND HIGH. For more information on the tour log on to www.k-spray.com. > K-Spray Phase 2 Taiwan … READ MORE