Shepard Fairey x Lance Armstrong x Team RadioShack
Delved right into the start of AMGEN Tour of California this weekend, Team RadioShack prepares to win the week-long cycling competition in brand new uniforms. Designed in part by Shepard Fairey of Obey, along with his design agency Studio Number One, the new appearance of Team RadioShack … READ MORE
Freshness Week In Review: 3/27/2011 4/3/2011
It’s been another busy week of collaborations, art, design, cars, shoes, and everything else that makes up our world. We can’t touch on everything here, but here’s a recap of a few of the bigger stories of the week. First off, the trailer for the soon-to-be-released Freshness-exclusive … READ MORE
Nike x Lance Armstrong – LIVESTRONG Spring 2011 Shoes | Preview
Just because Livestrong is too often associate only with a cliche rubber bracelet, and a popular Yellow/Black/Grey Nike colorway, it’s good to remind ourselves that the foundation creates “a relevant, vibrant cancer movement based on evidence and by investing in strategic solutions.” No societal effort to fight … READ MORE
Oakley Launches ONE ICON – A Quarterly Magazine
Oakley, the lifestyle-encompassing eyewear maker, is launching a quarterly magazine titled ONE ICON. The online magazine will cover the athletes, artists, and personalities who are part of the broader Oakley family, in photos, videos, and editorial content. As Oakley draws more and more on the personalities and … READ MORE
Nike Sweet Classic High – LIVESTRONG | Promo Sample
There is still a while to go for the physically and mentally taxing Tour de France, and sadly, Lance Armstrong is out of the running. However, with his good work with LIVESTRONG and stunning performance from his career, his stories live on. For those who have been … READ MORE
Nike x Lance Armstrong – 2010 Nike LIVESTRONG Commercial | Video
With the exception of pristine mountain air, there is nothing innocent about tomorrow’s Stage 7 on Tour de France. From the town of Tournus to the remote ski destination of Station des Rousses, the treacherous introduction to The Alps is marked with a total of 6 climbs … READ MORE
Nike x Lance Armstrong – LIVESTRONG LunarGlide+ 2 – Team RadioShack Edition | Available Now
Officially announced during the later half of the 2009 Le Tour de France, Team RadioShack is a brand new professional outfit in contingency to win the title this year. Though the first time in the Tour, most sports analysts considered the team to be a formidable competitor, … READ MORE
Nike x Lance Armstrong – LIVESTRONG Footwear Collection | Available Now
Perhaps number 13 is the charm for Lance Armstrong! Announced just days before the start of Le Tour de France, the record-holding cyclist announced, via Twitter (but of course), that this run, his 13th Tour, will be his last. But don’t just count the 38-year old out … READ MORE
Nike Tier Zero LIVESTRONG Dunk High Premium
Looks like a surprise drop from Nike will be hitting select stores with Tier Zero accounts. Not much details are released as usual but it is a LIVESTRONG Dunk High Premium in the usual LIVESTRONG yellow and black colorway. A very minimal piece with an almost blacked … READ MORE
Nike – Le Tour De France Official GC Yellow Cycling Jersey
There is no other way to describe it other than as “the Twit heard around the world”… This afternoon, without assistance from publicists or press corp, Lance Armstrong announced that this coming Le Tour de France, which will start this Saturday in Rotterdam, Netherlands, will also be … READ MORE
