Tag results for: LeBron James

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LeBron James “Rubber City Soul” Poem By Lemon Andersen

Nike goes in a unique and decidedly lyrical route to celebrate LeBron James’ decade in the league. The Swoosh has partnered with award-winning poet and playwright Lemon Andersen, who’s taken pen to paper to compose “Rubber City Soul.” The multi-stanza poem pays homage to King James’ upbringing in his hometown … READ MORE

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LeBron James x Samsung – “Always On” Commercial | Featuring Galaxy Note 3 + Gear Smartwatch

A day after Samsung announced one of NBA‘s biggest sponsorship deal (rumored to be worth around $100 million), the Korean consumer electronics giant wasted no time in its marketing blitz during last night’s NBA season openers, including a two-minute long TV sport featuring Miami Heat‘s LeBron James. … READ MORE

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Nike LeBron 11 – “Away” | Release Reminder

For those clamoring to get their hands on the upcoming Nike LeBron XI “Away”, you’re in luck as Villa is dropping these tomorrow both instore and online ahead of the official November 1st release date. While the initial “Parachute Gold” colorway may have been too crazy for … READ MORE

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Nike LeBron James 11 P.E. – “Championship Ring Ceremony”

Before officially kicking off the season with an opening night matchup with the Chicago Bulls, King James and company started with some bling as the team received their 2013 NBA Championship rings and hoisted their second championship banner to the rafters. To commemorate the occasion, Nike outfitted … READ MORE

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Jeff Staple x Zhijun Wang – Nike LeBron 10 “Pigeon” Custom Edition

Despite their bad reputation, the Pigeon has been getting its fair share of respect in the sneaker game thanks to Jeff Staple. In the last few years, Staple has been utilizing the winged-city dweller to reinvent several sneakers, including a Puma Suede this past summer, a glow-in-the-dark New … READ MORE

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Lamborghini Aventador Roadster – “King’s Pride” Custom | Inspired by Nike LeBron 11

After a tough day cross-training, there’s no better way for LeBron James to relax and for Nike to celebrate the launch of his 11th signature model, the LeBron 11, than a “King’s Pride” inspired supercar. Debuted at a special event in downtown Miami coordinated by Nike Basketball, … READ MORE

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Nike Launches The LeBron James “Training Day” Campaign

A swim in the ocean off of the Miami beaches. A bike ride with the locals. Shooting a few hoops on the court. Just another training day for LeBron James, according to Nike‘s latest ad campaign. Dubbed “Training Day,” the short film pays tribute to James and … READ MORE

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Nike LeBron 11 “Forging Iron” – Officially Unveiled

Paying homage to LeBron James’ strength and resolve, Nike presents the “Forging Iron” colorway of King James’ eleventh signature shoe. It’s an apt metaphor for LeBron’s game, as the process of forging iron is a methodical and skilled practice requiring a precise application of force and accuracy under … READ MORE

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Nike LeBron 11 – “Forging Iron”

Nike pays glory to The King with the impressive LeBron 11 “Forging Iron” sneaker, a shoe that seems to defy the laws of science. From the bottom up, the footwear boasts a frosty blue, transparent sole to emulate the look of ice, while the bright orange and red colors … READ MORE