Nike Basketball Lebron James China Tour 2012 Beijing | Event Recap
While the debate rages among sports pundits who have lately taken to arguing whether LeBron James has surpassed Michael Jordan as the best ever to set foot on a basketball court, what’s not up for debate is just what LeBron has accomplished this summer: namely, an Olympic … READ MORE
Beats by Dr. Dre Studio Headphones – Gold Medal Edition
In addition to the traditional gold hardware that Team USA’s men’s basketball team secured in defending their championship status at last Sunday’s Olympic finals, the players were gifted with exclusive custom gold Beats by Dr. Dre headphones. (LeBron James could be seen sporting them during the post-game … READ MORE
Nike LeBron 9 – “What the LeBron” | Preview
The mashup treatment of multiple sneaker styles, first propagated by Nike SB and falling under the “What The” rubric, has seemingly claimed its latest victim. Following a reveal of the “What the Kobe” edition of the Nike Zoom Kobe VII, we’re treated to a preview image of … READ MORE
Nike LeBron X – “Floridian” | Preview
After its debut on Sunday, we’ve inundated with a flood of different Nike LeBron X color schemes. Since the USA colorway worn by LeBron James himself during the Olympic Gold Medal round for Men’s Basketball title, to the “Bred” colorway, the Silver with Orange design accents, to … READ MORE
Nike LeBron X – Silver/Orange | Preview
After its debut on Sunday, we catch another glimpse of the upcoming Nike LeBron X. This time in Silver with Orange accents, the design joins the “Bred” colorway previously shown and the USA colorway worn by LeBron James himself during the Olympic Gold Medal round for Men’s … READ MORE
Club Bud Post Olympics Celebration with Swizz Beatz, NAS, & USA Men’s Basketball Team
Following Team USA‘s gold medal victory over Spain on Sunday, the crew decamped to the legendary Roundhouse in Camden, re-christened Club Bud for the weekend, for an Olympic-sized and well-deserved celebration. The TAO/MARQUEE powered venue featured live performances by Swizz Beatz and Nas, who closed out the … READ MORE
Nike LeBron X – “Bred” | Preview
The forecast proved to be accurate, that, after yesterday’s formal unveiling of LeBron James’ newest signature kicks, the Nike LeBron X, on the court of 2012 London Olympics, there would be a deluge of teasers and previews of other upcoming designs, including this “Bred” version. A technical … READ MORE
Nike LeBron X – Officially Unveiled | During 2012 Olympics Gold Medal Match
While billed as “The New Dream Team” by the British press, Team USA knew their final challenge to be one of a more nightmarish variant. After medaled with sliver during the 2008 Beijing Olympics, the Spaniards steadily nurtured its national team during the last four years, effectively … READ MORE
Nike LeBron 9 – Championship Pack
The final chapter in LeBron James‘ first championship season concludes with Nike‘s unveiling of the LeBron 9 “Championship Pack.” The special collection includes two new colorways of the Nike LeBron 9 Elite and the LeBron 9 MVP. We’ve seen plenty of these two models already, strapped to … READ MORE
Nike Basketball 1992-2012 Nike Zoom Generation (2003)
As we inch closer to the August 12th Men’s Basketball Gold Medal game, Nike looks back to 2003 when King James reached one of his earlier career milestones: the arrival of his own sneaker, the Zoom Generation. The beginning of what is now a long line of … READ MORE
