The LeBrons – Episode 7: Drake
Drake hasn’t been shy about his connections at Jordan Brand, constantly showing off upcoming retro models months before their release. So his Jordan game is on point, but where’s the LeBron love? While he hasn’t been seen in much LeBron footwear, Drake did drop one of his most noteworthy anthems, “Forever”, on the soundtrack to the … READ MORE
Nike LeBron 8 V2 Low “Bright Mango”
LeBron James and the Miami Heat took a commanding 3-1 lead over the Boston Celtics last night as the teams continue to compete in the second round of the 2011 NBA Playoffs and while King James may have been wearing the new Nike LeBron 8 PS during last night’s game, we may see him switching over … READ MORE
LeBron James Presents – The LeBrons Animated Series: Superstition | Episode 5
Halfway through the 10-episode animated series, so of course LeBron James and his creative team have to end this episode with a cliffhanger. But before we get too ahead of ourselves, Episode 5: Superstition highlights the challenges in life. It even happens to the best of us, like Athlete struggled during gameplay. Despite these obstacles, the … READ MORE
Nike Zoom KD III iD – LeBron 8 V/2 Entourage Design
Not to worry, you ARE seeing doubles. With keen eyes on colorways, NikeTalk member known only as gentry187 created this doppelganger of LeBron 8 V/2 Entourage, only in the form of Kevin Durant‘s signature shoe, the Nike Zoom KD III. With an inclination for creativity, help from NIKEiD software, and generous usage of Black, Varsity Maize, … READ MORE
LeBron James Presents – The LeBrons Animated Series: Coach | Episode 4
Played out like an illustrated facsimile of his childhood, the 4th episode of The LeBrons Animated Series deals with dedication and hard work as The Kid prepares for the try-out for school’s basketball team. There are plenty of obstacles in his way – school rival Jamal and the pressure from reputation made by the elder LeBrons, … READ MORE
LeBron James x AUDEMARS PIGUET – New Brand Ambassador
One interesting side note that Ari Gold and John Ellis, both fictional Hollywood big-shots from the television series Entourage, unequivocal endorsements of AUDEMARS PIGUET. One of Entourage’s biggest fan, LeBron James, just named to be the AUDEMARS PIGUET’s new brand ambassador . While all involved parties issued reassurance that its pure coincidence, it does make you … READ MORE
The LeBrons – Episode 3: Gloria
In episode three of The LeBrons, the gang is faced with a potentially tricky domestic situation: Wise LeBron’s neighbor Gloria needs a place to stay while her house gets fumigated. The other LeBrons – Kid, Athlete, and Business – aren’t that excited that neighbor Gloria is around to cramp their style. But in the end, Gloria … READ MORE
Freshness Week In Review: 4/10/2011 – 4/17/2011
As always, much to discuss from the week’s news; we have a familiar theme this week: sneakers – with an interesting collaboration between Nike SB and artist Goeff McFetridge, plus the unique Black Cat, Good Luck-Bad Luck pack, which includes some highly unique Footscape Woven models, two of which are collaborations with Boston boutique Bodega. Nike … READ MORE
Nike LeBron 8 PS – Officially Unveiled
Ahead of the NBA Playoffs and the Nike Basketball Media Summit, the House of Swoosh gave us a glimpse of the Nike LeBron 8 Post Season. Of course, plenty of previews already appeared over the course of last several months. Though none could really emphasized the important elements of this 3rd rendition of LeBron 8, like … READ MORE
LeBron James Presents – The LeBrons Animated Series: Stay On The Court | Episode 2
The animated series The LeBrons is built around a series of positive educational messages, and in episode 2, that message is: be true to yourself. In the episode, Kid Lebron and pals are playing a game of HORSE at the local court, when they’re distracted by an attractive sunbather, an exchange student from China. Kid LeBron, … READ MORE

