Tag results for: Leo Chang

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Nike Zoom HyperRev – Officially Unveiled

Not letting up its pace of new product introductions even as 2013 winds down, Nike Basketball introduces a brand model today, the Nike Zoom HyperRev. Created with a player’s natural motions, specifically his foot, in mind, the Zoom HyperRev consists of full-length Nike Zoom cushioning encapsulated in … READ MORE

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Nike Inside Access – Nike Basketball’s Design Minds

As the new NBA season tips off this month, basketball is bigger than ever. For the past four decades Nike Basketball has been in lockstep with the growth of the game, with a group of dedicated product engineers — overseeing everything from footwear, apparel, accessories and equipment … READ MORE

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Nike KD VI “Bamboo” – Officially Unveiled with Kevin Durant and Leo Chang

It was certainly an eventful weekend in Shanghai, China’s very own “Eternal City.” Not only was Kevin Durant in town to help kick off the new Nike Summer Nights initiative with tennis pro Li Na, the OKC Thunder Forward was there for the opening phase of his … READ MORE

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Kevin Durant Celebrates the Launch of Nike KD VI In His Hometown

A lot of footwear launches put the focus on the athlete in the place they are now, full of glitz and glamour and plenty of media-staged events to match. For the release of his latest signature shoe, the Nike KD VI, Kevin Durant instead goes back to … READ MORE

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Nike KD V Premium – “Aunt Pearl” | Release Info

Referred by the “Premium” designation, the upcoming Nike KD V Premium “Aunt Pearl” will feature the new price of $135 USD, an increase from the original price tag of $115. While Nike Basketball designer Leo Chang also upped the ante on both materials and design side to … READ MORE

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Nike KD V – Away Edition | Detailed Look

Taking everything into consideration, Leo Chang, Footwear Design Director for Nike Basketball, deftly incorporated Kevin Durant‘s personal stories and the available technical advancements into Durant’s latest signature edition. The result was the KD V. Rooted in the numeral “5,” as in the number of players a team … READ MORE

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Leo Chang Talks About The Nike Zoom KD V | Video

In his quest to lead his Oklahoma City Thunder team back to the NBA championship for the second year in a row, Kevin Durant can rightfully include Leo Chang as a member of his supporting cast. Chang is the Nike Basketball┬áFootwear Design Director and the lead designer … READ MORE

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Nike KD V – Officially Unveiled

“Its not about the win. Its about the journey you take.” – Kevin Durant Before going into the design phase, there was little doubt in Leo Chang’s mind that Kevin Durant‘s fifth signature footwear will be the most technically advanced one. The perplexing issue for the Nike … READ MORE

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Nike Basketball 1992-2012 Nike Hyperdunk+ 2012 (2012)

Nike‘s “20 Designs that Changed the Game,” in which the brand takes a look back at its most iconic basketball sneakers from the past two decades, concludes with a profile of the Nike Hyperdunk+ 2012. The creation of the shoe was the result of a concerted team … READ MORE