Tag results for: Li-Ning


Li-Ning Way of Wade 3 “2015 All-Star”

When Dwayne Wade hits the courts for his expected 11th NBA All-Star game in New York City next month representing the Eastern Conference squad, the Miami Heat guard will be lacing up an unmistakable new pair from Li-Ning. Made up of pretty much anything you could define … READ MORE


Li-Ning Way of Wade 2.0 – “Code Red” | Available Now

For all basketball players, the sense of urgency begins to set in as the NBA postseason approaches. With the regular season ending this Wednesday, Dwyane Wade is making every shot counts from now to The Finals, a sentiment reflected in “Code Red”, the latest addition to his … READ MORE


Dwyane Wade and Li-Ning Way of Wade @ Sneaker Con New Orleans | Event Recap

There were already thousands of reasons for sneakerheads to head to Sneaker Con New Orleans last weekend, but there was probably one that stood out: a visit by Dwyane Wade. Wade arrived at the event not only to join the estimated 4,000 other visitors to browse the … READ MORE


Sneaker Con New Orleans – February 15th, 2014 | Event Reminder

For the first time in the venue’s history, Sneaker Con will be heading to New Orleans as one of the many festivities taking place during the 2014 NBA All-Star Game Weekend. In addition to the countless sneaker vendors that will be greeting attendees tomorrow, Sneaker Con organizers … READ MORE


Li-Ning Way of Wade 2.0 – “Announcement” | Available Now

As the current NBA season approaches the halfway mark, Dwyane Wade just reaffirmed his prowess to the fans of Miami Heat with a season high of 10 rebounds against the Detroit Pistons last night.  With the 2014 NBA All-Star Game just around the corner, Wade will be … READ MORE


Li-Ning Way of Wade 2.0 – “Birthday” | Available Now

Conceptualized to WOW his fans, Dwyane Wade asked the designers at Li-Ning to add the so-called “razzle-dazzle” camouflage effect on the newest edition for his signature model, the Way of Wade 2.0 “Birthday”. Jagged design with intermittent reflective pieces, the shoe also marks Dwyane Wade’s 31st birthday … READ MORE


Dwyane Wade Introduces Li-Ning Way of Wade 2.0 Overtown Edition | Video

Yesterday Li-Ning announced the long-awaited U.S. launch of Dwyane Wade’s Way of Wade 2 signature sneaker. The Chinese athletic brand follows up that bit of news with a promotional clip starring the player himself. In the clip, the eight-time All-Star discusses what inspires him and keeps him going. … READ MORE


Li-Ning Way of Wade – US Web Launch

While Dwyane Wade signed to Chinese sports brand Li-Ning a year ago, his signature shoe had been unavailable to the U.S. market. That changes this month, as Way of Wade has been announced as the e-commerce platform for Li-Ning’s Way of Wade sneakers. The site’s e-commerce functionality is set … READ MORE


Li-Ning Way of Wade – NBA All-Star Game Edition Sneakers

Although the East fell to the West during this past weekend’s 2013 NBA All-Star Game, Dwyane Wade still had a star-studded showing, netting 21 points, 3 boards, 2 steals, and 2 blocks. He also received a healthy does of attention thanks to the sneakers he was wearing … READ MORE


Li-Ning & WADE Brand Appoint Fashion Designer Alejandro Ingelmo as Creative Consultant

Determined not to be just another “celebrity/athlete” fashion brand, Dwyane Wade is making some crucial decisions for his new newly established WADE Brand. With backing from Chinese footwear giant Li-Ning, Wade just appointed Cuban-American fashion designer Alejandro Ingelmo as WADE Brand’s Creative Consultant for Special Projects. Twice … READ MORE


Dwyane Wade Signs With Li-Ning | Confirmed

Two years ago, Chinese sneaker brand Li-Ning went on a “contractual blitz”, signing lucrative endorsement deals with both NBA players Baron Davis, Evan Turner, along with organizations like the Argentina National Basketball Team. Then, as fast as it roared into the marketplace, Li-Ning faded into the background, … READ MORE