Tag results for: Lifted Research Group


LRG x Jimmy Sweatpants – #SweatsuitDecember Collection

Together with skateboard extraordinaire Jimmy Gorecki, better known as Jimmy Sweatspants, LRG is bring this year’s Sweatsuit December Collection to another level of comfort. Made out of moisture wicking fleece, which also helps to regulate body temperature, the collection encompasses a quilted hoody and matching bottom. Branded … READ MORE


LRG San Francisco Pop-up Shop – An Inside Look

We’ve already seen the apparel and accessories stocked at the LRG San Francisco Pop-up Shop currently housed within the TRUE annex on Haight Street, and now we’re treated to an inside look at the actual retail space. True to LRG’s aesthetic, the store has been remade into a … READ MORE


LRG San Francisco Pop-up Shop – Capsule Collection

San Francisco maintains a special place in the history of LRG: not only did the city’s distinctive street culture inspire the brand’s larger vision, its first catalog was shot in 1999 inside an apartment near the intersection of Shrader and Haight. LRG returns to San Francisco this month … READ MORE


LRG Presents: Chronixx – “Capture Land” | Video

Don’t get caught napping on “Capture Land,” the new video release from the up and coming reggae artist Chronixx presented by the folks over at LRG. This is the latest single to drop from the Dread and Terrible EP that hit the internet in early April (at … READ MORE


LRG x Jimmy Sweatpants | Preview

According to Jimmy Gorecki, skateboarder and founder of Jimmy Sweatpants, working with LRG on a performance-based skate fleece meant creating apparel that takes into account the modern evolution of skateboarding, in which a former leisure activity has become a supremely technical sport. Skate apparel has followed suit, … READ MORE


LRG Lifted National Anthem Soccer Ball

Like the crew at Billionaire Boys Club, LRG is paying tribute to the 2014 FIFA World Cup with the most literal of product tie-ins. In this particular case, LRG gives a shout out to the United States men’s national soccer team — squaring off at the time … READ MORE


LRG – “Brilliant Youth” EP with Dizzy Wright, Bishop Nehru & 9th Wonder

The Lifted Research Group (LRG) courted two of hip hop’s rising stars, Dizzy Wright and Bishop Nehru, for their Summer 14 lookbook, and when you have that kind of talent in house you don’t let them leave without throwing down a few tracks. With 9th Wonder, of … READ MORE


LRG RePlacing – Miles Silvas

Northern California native Miles Silvas is among the top of the heap when it comes to up and coming AMs, hauling a bag of no-comply tricks, healthy skate-rat attitude and a level of maturity that belies his youth. Miles is featured in the fourth installment of LRG‘s … READ MORE


LRG x Yung Lenox – Straight Outta Compton Tee

Yung Lenox is the seven-year-old artist whose drawings of rap artists have amassed an online following, and in celebration of the talented second grader’s “LA’s Most Wanted” show at Gallery 1988, LRG has created the The Yung Lenox Straight Outta Compton Tee. The all white t-shirt features a … READ MORE


LRG Tokyo Flagship Store

LRG has cut the ribbon on its first retail flagship in Tokyo, located in DiverCity Tokyo Plaza and coinciding with beginning of Japan’s Golden Week. The retail experience is one that brings the outdoors in, blending a woodsy forest motif with tech-inspired designs. Stocking the full range of LRG apparel … READ MORE


LRG Summer 2014 Collection Lookbook – “Brilliant Youth”

To help kick-off their latest lookbook, LRG brought in some of the game’s top emcee’s to help show off their new threads. Including Bishop Nehru and Dizzy Wright, two young men with experience and talent well beyond their years, LRG’s chosen models fit perfectly with the theme … READ MORE