LRG Summer 2013 – “Children Of Vision” Lookbook
In assembling the lookbook for the Summer 2013 “Children of Vision” collection from Lifted Research Group (LRG), the brand headed to the high desert region of Southern California with skate team riders Felipe Gustavo and Trent McClung, Compton-based rapper Problem, and Roc Nation super-producer Jahlil Beats. The … READ MORE
LRG Artist Driven – “CRAOLA” | Video
As part of its ongoing “Artist Driven” series, Lifted Research Group (LRG) presents a video profile of Greg Simkins, aka CRAOLA. He was born in Torrance, California, in 1975, to a household that included a menagerie of animals, stylized versions of which now appear regularly in his … READ MORE
LRG – Fall 2012 Collection Lookbook – “Life Colors” | Featuring Waka Flocka
A year after the untimely death of its Co-Founder/Creative Director Jonas Bevacqua, LRG (Lifted Research Group) is forging ahead to Fall 2012 with a new collection of designs. Billed as “Life Colors”, its a more philosophical approach to the usual LRG creative process. Stemmed from LRG’s core … READ MORE
LRG Summer 2012 Collection | Delivery 3
LRG drops its third delivery of the Summer 2012 collection, made up of menswear basics that will get you through the dog days of summer in style. Vivid colors and patterns are a strong theme, taking the form of the striped 47 Ward Polo, plaid short-sleeve Hampton … READ MORE
LRG Summer 2012 Collection | Delivery 1
LRG’s unofficial tagline for their Summer 2012 collection is “Beast out!” What better way to live up to that rallying cry than to assemble a poolside party with LRG team rider Tommy Sandoval, hip hop duo the Cool Kids and the hard partying cast from Comedy Central’s … READ MORE
LRG – “Letting The Kids Play” | Video
A new promotional video from LRG (or Lifted Research Group) directed by Daniel Duarte and Kyle Camarillo, highlights the importance of play to keep your inner child going. The clip stars Elan Watson, Karl Watson, Alex Brenes and Chico Brenes, and depicts two friendly rivals engaged in … READ MORE
LRG Artist Driven: Los Salvajes In Puerto Rico | Video
Visit any travel site about vacationing in Puerto Rico and you’ll encounter warnings about La Perla, a small seaside neighborhood in historic Old San Juan. A barrio notorious for its poverty and high crime rate, La Perla is just the kind of setting photojournalist KC Ortiz prefers … READ MORE
LRG x Pose One x IronLax Limited Edition Spray Can | Available Now
A reminder its never to far from its roots, Lifted Research Group (or simply known as LRG) along with graffiti artist Pose One formulated a special spray can in honor LRG famous “Green Beast” – the Scumbag Smoking Giraffe. Produced in part by Australian paint company IronLak, … READ MORE
LRG x FALLEN Coronado | Available Now
Skater Tommy Sandoval’s pro-model shoes from FALLEN Footwear underwent a make-over recently, courtesy of LRG. The exclusive re-design left all of the functional aspects intact while “went to town” with its appearance. In a layering of 2-tone denim, LRG also added accents in its signature green and … READ MORE
Entree – Tribute Wall To Jonas Bevacqua & LRG Family | Video
its been a week since the unexpected death of Jonas Bevacqua, the designer best known for his entrepreneur spirit in creating the Lifted Research Group, or LRG. While the world still reeling from the shock, tributes and condolences are flooding in. This includes Brooklyn-base clothing label entree, … READ MORE
